Best Apple Prime Day deals 2025: Early discounts

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Summer isn’t just about beaches, pools, and baseball. It’s also time for Prime Day, and Amazon’s big annual sale is even bigger this year, running a whopping four days, from Tuesday, July 8, until midnight on Friday, July 11. As always, the deals will be coming and going quickly, so be sure to bookmark this page as we’ll be monitoring the latest best prices on Macs, iPads, AirPods, Apple Watches and more.

Since Amazon’s last big sale in October, Apple has released some new products, so be on the lookout for super discounts on older iPads and MacBooks, as well as price cuts on the newest models. And of course, you’ll also find great deals on AirPods, Apple Watches, Macs, and everything else Apple sells. We’ll gather the best deals we see in this article, along with some tips for getting the best bargains.

Read on for the best deals on AirPods, iPhone, iPad, Apple Watch, MacBook, Mac and Apple Accessories in the U.S. and U.K.

Prime Day AirPods deals

Apple’s AirPods Pro are due for an update this fall, but we still recommend grabbing a pair on sale for under $200. We don’t expect updates to the standard AirPods or AirPods Max until at least 2026, so now is a great time to buy those models.

U.S. AirPods Prime Day deals

AirPods Pro 2 (USB-C case): $199 ($50 off, MSRP $249)

AirPods 4: $119 ($10 off, MSRP $129)

AirPods 4 (with ANC): $159 ($20 off, MSRP $179)

AirPods Max (USB-C): $480 ($69 off, MSRP $549)

U.K. AirPods Prime Day deals

We aren’t seeing any deals on Amazon U.K. yet, but we expect to during the Prime Day sale.

AirPods (4th gen, no ANC, 2024): £118 (£11 off, RRP £129) at AO.com

See: Best Amazon Prime Day AirPods deals.




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Prime Day iPhone deals

If you’re in the U.S., Amazon is not the place to go to buy a new iPhone 16 (though there are occasional deals on renewed models); however, in other countries, including the U.K., you will find the latest iPhones at Amazon at lower prices.

Apple is expected to launch the iPhone 17 in September, so we expect big discounts on the iPhone 16 models as Amazon looks to clear out stock.

iPhone 16e (128GB): £549 (£50 off, RRP £599)

iPhone 16e (256GB): £849 (£50 off, RRP £899)

iPhone 16 (128GB): £698 (£100 off, RRP £799)

iPhone 16 (512GB): £999 (£100 off, RRP £1,099)

iPhone 16 Plus (128GB): £799 (£100, RRP £899)

iPhone 16 Plus (512GB): £1,099 (£100, RRP £1,199)

iPhone 16 Pro (128GB): £898 (£100, RRP £999)

iPhone 16 Pro (512GB): £1,198 (£100, RRP £1,299)

iPhone 16 Pro Max (512GB): £1,298 (£100, RRP £1,399)

iPhone 15 (128GB): £598 (£100 off, RRP £699)

iPhone 15 Plus (128GB): £698 (£100 off, RRP £799)

iPhone 15 Pro (1TB): £1,349 (RRP was £1,499 DISCONTINUED)

For more deals see our Best Amazon Prime Day iPhone deals.

To see if other resellers are offering better deals, and to see the best on-contract offers, take a look at our Best iPhone deals roundup.

Prime Day iPad deals

Apple’s entire iPad lineup has been updated in the past 14 months, so we expect to see all models on sale with all-time-low savings. Just note, the cheapest iPad with an A16 processor doesn’t run Apple intelligence while the others models do. To see if other resellers are offering better deals, take a look at our Best iPad deals roundup.

U.S. iPad Prime Day deals

iPad (A16, 128GB): $299 ($50 off, MSRP $249)

iPad mini (128 GB): $399 ($100 off, MSRP $499)

11-inch M3 iPad Air (128GB): $549 ($50 off, MSRP $599)

13-inch M3 iPad Air (128GB): $734 ($65 off, MSRP $799)

11-inch M4 iPad Pro (256GB): $899 ($100 off, MSRP $999)

13-inch M4 iPad Pro (256GB): $1,099 ($200 off, MSRP $1,299)

U.K. iPad Prime Day deals

iPad (A16, 128GB): £315 (£35 off, RRP £349)

iPad (A16, 512GB): £589.97 (£40 off, RRP £629)

iPad mini (A17 Pro, 128GB): £453.97 (£45 off, RRP £499)

11-inch iPad Air (M3, 128GB): £559.97 (£39 off, RRP £599)

13-inch iPad Air (M3, 128GB): £750 (£49 off, RRP £799)

For more deals, see our Best Amazon Prime Day iPad deals.




Apple

Prime Day Apple Watch deals

Apple is expected to launch a new Apple Watch Series 11 in the fall, so there will be fantastic deals on the current model as Amazon looks to clear out stock.

U.S. Apple Watch Prime Day deals

Apple Watch Series 10 (42mm): $299 ($100 off, MSRP $399)

Apple Watch Series 10 (46mm): $359 ($70 off, MSRP $429)

Apple Watch SE 2 (40mm): $169 ($80 off, MSRP $249)

Apple Watch SE 2 (44mm): $200 ($79 off, MSRP $279)

Apple Watch Ultra 2: $779 ($20 off, MSRP $799)

U.K. Apple Watch Prime Day deals

We’re not seeing any deals on new Apple Watches on Amazon U.K. yet, but we expect to.

Amazon, Apple Watch Ultra (1st gen): £699 (£150 off, RRP was £849–Clearance)

For more deals, see our Best Amazon Prime Day Apple Watch deals.




Apple

Prime Day MacBook deals

Apple has updated its MacBook lineup with M4 processor so we expect to see significant savings of up to $500, depending on the model and configuration. Of note, all models start with 16GB of RAM now and all M4 MacBook Air models are $100 cheaper than their M3 counterparts. There may be an M5 update launching later this year, but rumors suggest it will merely be a spec bump, so grab a deal while you can.

U.S. MacBook Prime Day deals

13-inch M4 MacBook Air (256GB): $849 ($150 off, MSRP $999)

15-inch M4 MacBook Air (256GB): $1,049 ($150 off, MSRP $1,199)

14-inch M4 MacBook Pro (512GB): $1,429 ($170 off, MSRP $1,599)

14-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $1,779 ($120 off, MSRP $1,999)

16-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $2,249 ($250 off, MSRP $2,499)

16-inch M4 Max MacBook Pro (48GB RAM, 1TB): $3,589 ($410 off, MSRP $3,999)

U.K. MacBook Prime Day deals

13-inch MacBook Air, M4 (10-core CPU/8-core GPU, 256GB/16GB RAM) £899 (£100 off, RRP £999)

13-inch MacBook Air, M4 (10-core CPU/10-core GPU, 1TB/16GB RAM) £1,279.97 (£119 off, RRP £1,399)

14-inch M4 MacBook Pro, 512GB/16GB RAM, £1,429.97 (£170 off, RRP £1,599)

14-inch M4 MacBook Pro, 1TB/16GB RAM, £1,609.97 (£184 off, RRP £1,799)

14-inch M4 Pro MacBook Pro, 512GB/24GB RAM, £1,749.97 (£250 off, RRP £1,999)

14-inch M4 Pro MacBook Pro, 1TB/24GB RAM, £2,149.97 (£245 off, RRP £2,399)

14-inch M4 Max MacBook Pro, 512GB/36GB RAM, £2,879.97 (£380 off, RRP £2,499)

16-inch M4 Max MacBook Pro, 1TB/48GB RAM, £3,119.97 (£379 off, RRP £3,499)

For more deals, see our Best Amazon Prime Day MacBook Air and MacBook Pro deals. Also, have a look at our best MacBook Pro deals and Best MacBook Air deals to see if there are better prices elsewhere.




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Amazon Prime Day Mac deals

Apple updated the Mac mini with a new design and M4 chip late last year as well as the iMac. We don’t expect either model to get an M5 this year, so these Prime Day deals are a great time to buy.

U.S. Mac Prime Day deals

M4 Mac mini (256GB): $579 ($20 off, MSRP $599)

M4 Mac mini (24GB RAM, 512GB): $914 ($75 off, MSRP $999)

M4 Pro Mac mini (24GB RAM, 512GB): $1,262.93 ($136 off, MSRP $1,299)

M4 iMac (8-core GPU, 256GB): $1,192 ($107 off, MSRP $1,299)

M4 iMac, 10-core GPU, 256GB: $1,372 ($117 off, MSRP $1,499)

U.K. Mac Prime Day deals

M4 Mac mini, 256GB/16GB RAM, £528.98 (£70 off, RRP £599)

M4 Mac mini, 512GB/16GB RAM, £729 (£70 off, RRP £799)

M4 Pro Mac mini, 512GB/24GB RAM, £1,269 (£125 off, RRP £1,399)

M4 iMac (8-core GPU, 256GB/16GB RAM), £1,169 (£130 off, RRP £1,299)

M4 iMac (10-Core GPU, 256GB/16GB RAM), £1,349 (£150 off, RRP £1,499)

M4 iMac (10-Core GPU, 512GB RAM) £1,569 (£130 off, RRP £1,699)

For more deals, see: Best Amazon Prime Day Mac deals. Check other resellers at Best Mac mini deals and Best iMac deals.

Amazon Prime Day Apple Accessories deals

Even if you don’t need a new MacBook or iPad, you can still get a great Prime Day deal on

U.S. Apple accessory Prime Day deals

Apple Pencil (USB-C): $69 ($10 off, MSRP $79)

Apple Pencil Pro: $115 ($14 off, MSRP $129)

Apple MagSafe Charger (2m): $40 ($9 off, MSRP $49)

AirTag (4-pack): $75 ($24 off, MSRP $99)

AirTag (single): $25 ($4 off, MSRP $29)

U.K. Apple accessory Prime Day deals

Magic Keyboard Folio for iPad (10th generation): £248 (£1 off, RRP £249)

Apple Pencil (1st Generation): £48 (£20 off, RRP £99 )

Apple Pencil (USB-C): £69 (£10 off, RRP £79)

AirTag (4 pack): £92 (£27 off, RRP £119) 

Single AirTag: £28 (£7 off, RRP £35)

Apple TV 4K, 128GB: £158 (£11 off, RRP 169)

Amazon Prime Day Beats Prime Day deals

If you don’t want AirPods, Apple also sells a line of Beats headphones and earbuds that have many of the same features for less. Plus they come in a variety of colors.

U.S. Beats Prime Day deals

Beats Solo 4: $130 ($70 off, MSRP $200)

Beats Studio Buds: $100 ($50 off, MSRP $150)

Beats Studio Pro: $250 ($100 off, MSRP $350)

Beats Pill: $130 ($20 off, MSRP $150)

U.K. Beats Prime Day deals

Beats Pill: £122 (£27.99 off, RRP £149.99)

Beats Solo 4: £149 (£50.95 off, RRP £199.95)

Beats Studio Buds: £174.99 (£5 off, RRP £179.99)

Beats Studio Pro: £175 (£174 off, RRP £349)

See our Best Prime Day Apple accessories deals.

How to get Prime Day discounts

While it’s called Prime Day, some of these discounts above are available to everyone. For the ones that are exclusive to Prime members, you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 every month. New users can sign up for a 30-day free trial that can be canceled at any time. You’ll also get free one or two-day delivery and access to Amazon Prime Video and Music, as well as other perks.

The products picked here are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed everything we recommend, and we won’t tell you to buy something that’s not worth it. We know Apple is expensive, so we’ve chosen products at prices we would be willing to pay, so you can trust that our recommendations will steer you in the right direction—and save you big bucks. The products here are all at or near all-time lows, and we’ve selected what we think is the more popular configuration for each product type.

One tip: When you click on a good deal—even if it’s from a Macworld page—check that the product isn’t redirected to a refurbished model and that the current manufacturer’s price is listed, as that can make the price drop look a lot better than it is. And if a product here is listed as sold out on Amazon, we recommend checking back periodically as Amazon has been known to restock Prime Day deals throughout the sale.

Amazon Prime Day: More Apple bargains

For more Prime Big Deals Day coverage, check out our other Apple deal roundups:

Best Amazon Prime Day AirPods deals

Best Amazon Prime Day Apple Watch deals

Best Amazon Prime Day iPad deals

Best Amazon Prime Day MacBook Air and MacBook Pro deals

Best Amazon Prime Day Mac deals

Best Prime Day storage deals for Mac

Best Prime Day Mac monitor and display deals

Best Prime Day Apple accessories deals