The best Apple deals: Huge savings on Macs, AirPods, iPhones, and more!

Macworld

Whether you’re looking to gift an Apple product or just pick one up for yourself, we’ve scoured the web for the best prices on everything from Macs to MacBooks, iPads to iPhones, Apple Watches to Apple TVs, and more.

Apple rarely discounts its own products–even during its annual Black Friday shopping event, which runs from Black Friday to Cyber Monday it elects to give out gift cards rather than actual price reductions. However third-party retailers such as Amazon and Best Buy run sales all year long. So if you want a new Apple device right now, there are plenty of discounts worth grabbing. In this article, you’ll find the top discounts we’ve seen. Plus, for even more deals, we’ve linked to our dedicated deals round-ups for each product category.

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Apple does offer year-round discounts to students, including a Back To School event where further-education students can get up to $150 in gift cards when purchasing certain Apple products (this giveaway will be running in the southern hemisphere between January to March). There’s also the Apple Refurbished Store where you can sometimes grab a bargain.

Use the table of contents to jump to the best deals right now for the Apple product you want—including the new iPhone 16, Apple Watch Series 10, AirPods 4, iPad mini, and all the M4 Macs, which were announced at the end of 2024 and the new MacBook Air, iPad Air and iPad launched in 2025.

Best AirPods deals




Foundry

New AirPods were announced by Apple in September 2024. We saw some deals on the AirPods 4 over Black Friday, and, at least in the U.S., those discounts appear to be continuing for now.

Following the launch of new AirPods, the AirPods 2nd-gen and AirPods 3rd-gen were discontinued. You may therefore see deals on those older products until stock runs out, however, we recommend that instead of buying discounted AirPods 3, consider the even cheaper AirPods 4 without ANC, which starts at $129/£129.

Apple also introduced a USB-C equipped AirPods Max in new colors and discontinued the older Lightning-equipped models. If you see the Lightning model at a good discount it’s worth buying.

Amazon is running its Prime Day Sale from 8 July, so we expect to see some deals.

U.S.

Amazon, AirPods Pro 2 (USB-C case): $199 ($50 off, MSRP $249)

Amazon, AirPods 4: $119 ($10 off, MSRP $129)

Amazon, AirPods 4 (with ANC): $159 ($20 off, MSRP $179)

Amazon, AirPods Max (USB-C): $480 ($69 off, MSRP $549)

U.K.

Ao, AirPods (4th gen, no ANC, 2024): £118 (£11 off, RRP £129)

Best iPhone and accessory deals




Dominik Tomaszewski / Foundry

In the U.S. specific iPhone deals are hard to come by apart from carrier offers for new signups and trade-ins. We recommend checking Verizon, AT&T, and T-Mobile’s sites if you’re looking to change carriers or add a new line. Apple also offers trade-ins and carrier deals through its website. We also recommend that you look at our round-up of iPhone 14 deals as well as iPhone 15 deals for U.S. readers, and we also track where to get the best iPhone 16 deals in the U.S.

In the U.K., we frequently see Apple-certified resellers discount unlocked iPhones. Look for money off at Amazon, Currys, and Very. We are recording all the best prices of iPhone 15 in the U.K. separately and we are tracking the best deals for the iPhone 16, Plus, Pro, and Pro Max separately.

It is possible to find discounts on most iPhones in the UK, including older/discontinued handsets, including the following deals, but remember Apple has reduced pricing in the U.K. for the new range of handsets, so the discounts may not be as good as they look.

Amazon, iPhone 16e (128GB): £549 (£50 off, RRP £599)

Amazon, iPhone 16e (256GB): £849 (£50 off, RRP £899)

Amazon, iPhone 16 (128GB): £698 (£100 off, RRP £799)

Amazon, iPhone 16 (512GB): £999 (£100 off, RRP £1,099)

Amazon, iPhone 16 Plus (128GB): £799 (£100, RRP £899)

Amazon, iPhone 16 Plus (512GB): £1,099 (£100, RRP £1,199)

Amazon, iPhone 16 Pro (128GB): £898 (£100, RRP £999)

Amazon, iPhone 16 Pro (512GB): £1,198 (£100, RRP £1,299)

Amazon, iPhone 16 Pro Max (512GB): £1,298 (£100, RRP £1,399)

Amazon, iPhone 15 (128GB): £598 (£100 off, RRP £699)

Amazon, iPhone 15 Plus (128GB): £698 (£100 off, RRP £799)

Amazon, iPhone 15 Pro (1TB): £1,349 (RRP was £1,499 DISCONTINUED)

Also see our dedicated round-up of the best iPhone deals and:

iPhone 16 & iPhone 16 Pro deals (US) and iPhone 16 & iPhone 16 Pro deals (UK)

iPhone 15 & iPhone 15 Pro deals (US)

Best iPad deals




Dominik Tomaszewski/IDG

You can save a decent amount on most iPads, from time to time we see really good discounts, especially on the larger capacity models.

U.S.

Amazon, iPad (A16, 128GB): $299 ($50 off, MSRP $249)

Amazon, iPad mini (128 GB): $399 ($100 off, MSRP $499)

Amazon, 11-inch M3 iPad Air (128GB): $549 ($50 off, MSRP $599)

Amazon, 13-inch M3 iPad Air (128GB): $734 ($65 off, MSRP $799)

Amazon, 11-inch M4 iPad Pro (256GB): $899 ($100 off, MSRP $999)

Amazon, 13-inch M4 iPad Pro (256GB): $1,099 ($200 off, MSRP $1,299)

U.K.

Amazon, iPad (A16, 128GB): £315 (£35 off, RRP £349)

Amazon, iPad (A16, 512GB): £589.97 (£40 off, RRP £629)

Amazon, iPad mini (A17 Pro, 128GB): £453.97 (£45 off, RRP £499)

Amazon, 11-inch iPad Air (M3, 128GB): £559.97 (£39 off, RRP £599)

Amazon, 13-inch iPad Air (M3, 128GB): £750 (£49 off, RRP £799)

See our dedicated round-up of the best iPad deals.

Best Apple Watch deals




Jason Cross/IDG

The Apple Watch Series 10 arrived in September 2024. The arrival of the Series 10 marks the end of the Apple Watch Series 9, which Apple discontinued. The Apple Watch SE and Apple Watch Ultra 2 weren’t updated in 2024 and remain on sale.

U.S.

Amazon, Apple Watch Series 10 (42mm): $299 ($100 off, MSRP $399)

Amazon, Apple Watch Series 10 (46mm): $329 ($100 off, MSRP $429)

Amazon, Apple Watch SE 2 (40mm): $169 ($80 off, MSRP $249)

Amazon, Apple Watch SE 2 (44mm): $200 ($79 off, MSRP $279)

Amazon, Apple Watch Ultra 2: $779 ($20 off, MSRP $799)

U.K.

Amazon, Apple Watch Ultra (1st gen): £699 (£150 off, RRP was £849–Clearance)

See our dedicated round-up of the best Apple Watch deals

Best MacBook deals




IDG

Apple released new 14-inch and 16-inch MacBook Pro models with M4/M4 Pro/M4 Max processors in October 2024. The MacBook Air was updated to the M4 chip in March 2025.

U.S.

Amazon, 13-inch M4 MacBook Air (256GB): $849 ($150 off, MSRP $999)

Amazon, 15-inch M4 MacBook Air (256GB): $1,049 ($150 off, MSRP $1,199)

Amazon, 14-inch M4 MacBook Pro (512GB): $1,449 ($150 off, MSRP $1,599)

Amazon, 14-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $1,779 ($120 off, MSRP $1,999)

Amazon, 16-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $2,249 ($250 off, MSRP $2,499)

Amazon, 16-inch M4 Max MacBook Pro (48GB RAM, 1TB): $3,589 ($410 off, MSRP $3,999)

U.K.

Amazon, 13-inch MacBook Air, M4 (10-core CPU/8-core GPU, 256GB/16GB RAM) £899 (£100 off, RRP £999)

Amazon, 13-inch MacBook Air, M4 (10-core CPU/10-core GPU, 1TB/16GB RAM) £1,279.97 (£119 off, RRP £1,399)

Amazon, 14-inch M4 MacBook Pro, 512GB/16GB RAM, £1,429.97 (£170 off, RRP £1,599)

Amazon, 14-inch M4 MacBook Pro, 1TB/16GB RAM, £1,609.97 (£184 off, RRP £1,799)

Amazon, 14-inch M4 Pro MacBook Pro, 512GB/24GB RAM, £1,749.97 (£250 off, RRP £1,999)

Amazon, 14-inch M4 Pro MacBook Pro, 1TB/24GB RAM, £2,149.97 (£245 off, RRP £2,399)

Amazon, 14-inch M4 Max MacBook Pro, 512GB/36GB RAM, £2,879.97 (£380 off, RRP £2,499)

Amazon, 16-inch M4 Max MacBook Pro, 1TB/48GB RAM, £3,119.97 (£379 off, RRP £3,499)

See our dedicated round-ups of the best MacBook Pro deals and the best MacBook Air deals.

Best Mac desktop deals




iMacIDG

Apple released the M4 iMac and M4/M4 Pro Mac mini in October 2024. All models now start at 16GB RAM, and the Mac mini has a completely new design with a smaller case and front-facing ports. Also, note that if you are outside the U.S., prices on the new M4 Mac mini and M4 iMac are lower than they were, so the discounts may not be as good as they look when compared to the new models. Apple added an M4 Max Mac Studio and an M3 Ultra Mac Studio to the lineup in March 2025.

U.S.

Amazon, M4 Mac mini (256GB): $579 ($20 off, MSRP $599)

Amazon, M4 Mac mini (24GB RAM, 512GB): $914 ($75 off, MSRP $999)

Amazon, M4 Pro Mac mini (24GB RAM, 512GB): $1,279 ($150 off, MSRP $1,299)

Amazon, M4 iMac (8-core GPU, 256GB): $1,192 ($107 off, MSRP $1,299)

Amazon, M4 iMac, 10-core GPU, 256GB: $1,372 ($117 off, MSRP $1,499)

U.K.

Amazon, M4 Mac mini, 256GB/16GB RAM, £528.98 (£70 off, RRP £599)

Amazon, M4 Mac mini, 512GB/16GB RAM, £729 (£70 off, RRP £799)

Amazon, M4 Pro Mac mini, 512GB/24GB RAM, £1,269 (£125 off, RRP £1,399)

Amazon, M4 iMac (8-core GPU, 256GB/16GB RAM), £1,169 (£130 off, RRP £1,299)

Amazon, M4 iMac (10-Core GPU, 256GB/16GB RAM), £1,349 (£150 off, RRP £1,499)

Amazon, M4 iMac (10-Core GPU, 512GB RAM) £1,569 (£130 off, RRP £1,699)

For more Mac deals check out our round-up of the best Mac Studio deals and the best Mac mini deals, plus our dedicated round-up of the best iMac deals.