Apple To Open App Store To Competitors in EU As It Seeks To Avoid Fines

Apple will allow developers in the European Union to distribute iOS apps outside its App Store, the company said Thursday in a bid to avoid escalating fines from Brussels regulators. The policy change came on the deadline for Apple to comply with EU rules or face new financial penalties that can reach up to 5% of average daily worldwide revenue.

The $3 trillion iPhone maker has been negotiating with the European Commission for two months after receiving a $585 million fine for breaching the EU's Digital Markets Act. The landmark legislation targets the power of Big Tech companies and requires Apple to open its mobile ecosystem to competitors.

The second change, set to go into effect in January 2026, would replace the current 'core technology fee' model -- a separate charge imposed on developers -- with a commission-based structure.

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