Apple’s hardware chief eyes using AI to design Apple Silicon chips

Apple’s M4, M4 Pro, and M4 Max chips
Apple aims to use generative AI to accelerate custom chip design for its devices, according to Johny Srouji, senior vice president of hardware technologies. Srouji shared these plans last month in a speech in Belgium, where he received an award from Imec, a leading semiconductor R&D group collaborating with major chipmakers.
Reuters:
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In the speech, a recording of which was reviewed by Reuters, Srouji outlined Apple’s development of custom chips from the first A4 chip in an iPhone in 2010 to the most recent chips that power Mac desktop computers and the Vision Pro headset.
He said one of the key lessons Apple learned was that it needed to use the most cutting-edge tools available to design its chips, including the latest chip design software from electronic design automation (EDA) firms.
The two biggest players in that industry – Cadence Design Systems and Synopsys – have been racing to add artificial intelligence to their offerings.
“EDA companies are super critical in supporting our chip design complexities,” Srouji said in his remarks. “Generative AI techniques have a high potential in getting more design work in less time, and it can be a huge productivity boost.”

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