Apple is on a mission to supercharge Siri – Gene Munster

“There’s a lot riding on next year’s release of Siri. If Apple delivers, the sky is the limit; if the new Siri falls flat, look out below,” longtime Apple analyst Gene Munster says.
Gene Munster for Deepwater Asset Management:
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Despite only mentioning Siri twice during Apple’s recent WWDC keynote, Siri was the most important topic.
Following WWDC, Apple’s Greg Joswiak and Craig Federighi have been on a mission: remind investors they’re playing a different game when it comes to AI.
Apple doesn’t want to compete directly with ChatGPT. They’re focused on pervasive AI throughout their products. That means your iPhone will be capable of more when using Apple Intelligence vs. ChatGPT. Next year’s delayed release of the new Siri will be Apple’s next big test in delivering on that vision.
Apple’s approach to AI is two-fold. First, keep making their world class hardware, software and services even better. Second, release a new version of Siri that begins to unlock pervasive AI experiences across Apple devices.
• As for making world class hardware, software and services, investors can continue to sleep well at night knowing the company will keep doing just that.
• As for releasing a world class Siri, investors will have some restless nights ahead given the product’s track record and the limited impact of Apple’s AI initiatives to date.

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MacDailyNews Take: As we just wrote:
[T]he problem is that Apple, under Tim Cook, neglected Siri to the point that it’s become a joke. Siri’s brand went from revolutionary to garbage during a decade and a half of a whole lot of nothing.
The only part of “Apple Intelligence” that anybody really cared about is a Siri that works reliably and well.
The problem is, has always been, and remains Siri, as it’s critically necessary for things like smart glasses, advance smart watches, and home automation.
Here’s hoping that Apple will finally get Siri right (whether it retains that tarnished name or not).

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