Saying Apple is in trouble before WWDC is a time-honored and always wrong tradition

Claims that WWDC will crash and burn because it won't launch a device like Apple Vision Pro annually, or refresh all the hardware Apple has are evergreen — but that is entirely missing the point of the conference.WWDC 2025 will be held at Apple Park — images credit: AppleAlong with its iPhone launches, WWDC is one of the two times every year when the spotlight is on Apple. The company knows this full well and is very good at exploiting that attention by including what message, what service or what device it wants to push out.Business Insider thinks no one will care about Apple's announcements, since it won't include a new device or anything as radically new as Apple Intelligence. Specifically, it says that the event is already a dud because it won't feature 'a shiny new thing.' Continue Reading on AppleInsider | Discuss on our Forums