Behind the scenes, Siri's failed iOS 18 upgrade was a decade-long managerial car crash

The long-delayed overhaul of Siri was hit by repeated failures to progress, with leadership problems making it harder to execute than it should've been.An example of a contextual query Siri will be able to answer, eventually. - Image Credit: AppleIn March, Apple admitted that its attempt to make Siri more personalized and up to date was far behind schedule. It confirmed that there were delays in getting Siri to the state where the company wanted it to be, and that it would be sorted out in the coming year.Since that rare admittance from Apple, the company has done what it can to fix the situation. This included a managerial reshuffle, pushing John Giannandrea out of the top Siri role in favor of Mike Rockwell. Continue Reading on AppleInsider | Discuss on our Forums