Apple TV+ brings Severance’s Lumon Industries to life with star-studded ORTBO

Gwendoline Christie, Ólafur Darri Ólafsson, Michael Chernus, Dan Erickson, Zach Cherry, Adam Scott, Stephen Colbert, Ben Stiller, Britt Lower, John Turturro, Sarah Bock, Tramell Tillman, Dichen Lachman and Jen Tullock attend the ORTBO Activation and FYC panel for Apple TV+’s “Severance” on Saturday, April 5, 2025.
On the heels of Apple’s Emmy Award-winning, global phenomenon “Severance” landing a season three renewal, Apple TV+ surprised thousands of fans by transforming Bell Works in New Jersey into Lumon Industries for a spectacular, immersive ORTBO, featuring an electrifying Q&A with the cast and executive producers, moderated by Stephen Colbert, and a live performance of the “Severance” theme song by Emmy Award-winning composer Theodore Shapiro.
“Severance” cast and executive producers including Ben Stiller (executive producer, director), Dan Erickson (creator, writer, executive producer), Adam Scott as Mark (executive producer), Britt Lower as Helly R./Helena, John Turturro as Irving, Zach Cherry as Dylan, Dichen Lachman as Ms. Casey, Tramell Tillman as Milchick, Sarah Bock as Miss Huang, Jen Tullock as Devon Scout-Hale, Michael Chernus as Ricken Hale, Gwendoline Christie as Lorne and Ólafur Darri Ólafsson as Drummond attended the event and exclusive panel conversation hosted by Colbert in the now iconic building designed by renowned architect Eero Saarinen that serves as the filming location for Lumon Industries.
Apple TV+’s “Severance” takes over Bell Works for the “Severance” ORTBO Activation and FYC panel on Saturday, April 5, 2025.
Ahead of the conversation, attendees were treated to a special live performance of the “Severance” theme song by Shapiro, recipient of the 2022 Primetime Emmy Award for Outstanding Music Composition for a Series. During the culture-defining performance, a life-size exhibit of the Mammalians Nurturable department was unveiled, complete with Christie in-character as Lorne.
As fans entered Bell Works, Lumon Industries came to life, complete with an illuminated Kier wall looming over the crowd, with ambient jazz, the “Severance” elevator bank, gourmet Belgian waffle and melon bars, and the season two finale episode. Guests gained a familiar and foreboding taste of what it means to be an innie as their outties received an official blue Lumon Access card and were greeted by the unsettling presence of Miss Huang, played by Bock. In Lumon’s subterranean depths, fans could explore meticulously recreated sets from “Severance,” including cubicles of Mark and the Macrodata Refinement team doing mysterious and important work, disturbing break room posters and Helly R. strewn on a desk. Apple TV+ also invited fans to record their messages to their innies.
The complete first and second seasons of “Severance” are now streaming globally on Apple TV+.
In “Severance,” Mark Scout (Adam Scott) leads a team at Lumon Industries, whose employees have undergone a severance procedure, which surgically divides their memories between their work and personal lives. This daring experiment in “work-life balance” is called into question as Mark finds himself at the center of an unraveling mystery that will force him to confront the true nature of his work … and himself. In season two, Mark and his friends learn the dire consequences of trifling with the severance barrier, leading them further down a path of woe.
“Severance” is executive produced by Ben Stiller, who also directs five episodes this season, in addition to directors Uta Briesewitz, Sam Donovan and Jessica Lee Gagné. The series is created, written and executive produced by Dan Erickson. “Severance” season two is also executive produced by John Lesher, Jackie Cohn, Mark Friedman, Beau Willimon, Jordan Tappis, Donovan, Caroline Baron, Richard Schwartz and Nicholas Weinstock. In addition to starring, Scott and Patricia Arquette serve as executive producers. Fifth Season is the studio.
Season one of “Severance” received worldwide acclaim from fans and critics alike, as the AFI Awards winner landed 14 Emmy Award nominations, including Outstanding Drama Series, Outstanding Directing for a Drama Series (Stiller), Outstanding Lead Actor in a Drama Series (Scott) and Outstanding Writing for a Drama Series. The series took home awards for Outstanding Music Composition for a Series and Outstanding Main Title Design. The series also earned two Writers Guild of America Awards for Best New Series and Best Drama Series, as well as two Screen Actors Guild Award nominations and a nomination for the Producers Guild and Directors Guild Awards.
Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 559 wins and 2,859 award nominations and counting, including multi-Emmy Award-winning comedy “Ted Lasso” and historic Oscar Best Picture winner “CODA.”
‎
MacDailyNews Take: Hopefully, praise Kier, the wait for season three will be much shorter than for season two. Apple TV+ could use the momentum boost from a “Severance” season three that arrives relatively soon in 2026!
Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $9.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.

‎
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
The post Apple TV+ brings Severance’s Lumon Industries to life with star-studded ORTBO appeared first on MacDailyNews.