Best iPhone Deals: Find the new iPhone you want for less

Macworld

You don’t have to pay spend loads to own an iPhone. If you shop around you can find a bargain. Every month the Macworld team hunts down the best prices on iPhones at all major retailers and cellphone operators, saving you the hassle of finding the best iPhone deals.

In this article, we reveal the best iPhone deals, contracts, and bundles available right now. We’ll help you find a discounted iPhone suitable for any budget, and cover all the currently available models, including the iPhone 16, iPhone 16e, 16 Plus, 16 Pro and 16 Pro Max, and 2023’s iPhone 15 and 15 Plus. We also have the best prices for older iPhones, including models that Apple has removed from sale, but which you can still buy elsewhere.

Before you buy, note: There is a new iPhone on the horizon. The new iPhone 17 series is expected to launch in September. Find out what to expect from the next iPhone in our guide to the iPhone 17. This is a good reason to hold off buying an iPhone right now, but if you were wanting to trade-in an iPhone note that your iPhone value is about to go down, so you may want to consider trading in your existing iPhone before the new one goes on sale.

For help deciding which iPhone to buy might like to read our detailed iPhone buying guide, and our comparison of every iPhone.

Best value iPhone carrier deals right now

In the U.S., the only big iPhone deals you can find come from carriers, and have a lot of strings attached. Typically, you have to buy a phone on a multi-year instalment plan and get your discount in the form of monthly bill credits.

Optimum Mobile – New and existing Optimum Mobile customers on any plan can get the iPhone 16e 128 GB for free with a select trade-in; or they can get $400 off any iPhone 16e with any trade-in. Additionally, Optimum Mobile customers can enjoy two Unlimited lines for only $45 per month or one Unlimited line for only $25 per month

Verizon – You can get up to $1,000 off on if you have the Unlimited Ultimate plan, up to $830 off with the Unlimited Plus plan, and up to $415 off with the Unlimited Welcome plan. Must trade in a phone.

AT&T – You can get up to $1,000 in credits if you trade in your old iPhone (for example, trade in an iPhone 15 and get $441 in credits). The bill credits are spread over 36 months, you have to trade in an eligible phone, and you have to have a qualifying postpaid unlimited voice and data plan.

T-Mobile – Is also offering the $1,000 in credits, that’s up to $999 in credits if you hand in an iPhone 15-series phone. iPhone 16 or $1,000 off iPhone 16 Pro, as bill credits over 24 months, with Go5G Next or Go5G Business Next plan. Must trade in phone for iPhone 16 Pro offer.

Boost Mobile – Is also offering $1,000 in credit if you trade in an iPhone 12 of higher ($1,000 is if you are trading in an iPhone 16-series phone). This is with Boost Mobile’s $65/month Infinite Access plan. You can also get a full year of FREE Boost Mobile wireless service when purchasing the iPhone 16 at full price with the $25/mo Unlimited plan, or apply the offer to the $50/mo Unlimited+ or $60/mo Unlimited Premium plans.

Best Buy – Best Buy will sell you an iPhone with AT&T or Verizon.

Also see our dedicated round-ups of the best iPhone deals:

iPhone 16e, 16 & iPhone 16 Pro deals (US)

iPhone 15 & iPhone 15 Pro deals (US)

iPhone deals in the U.K.

In the U.K., Apple-certified resellers discount unlocked iPhones frequently. You can get money off at Amazon, John Lewis, Currys, and Very.

It’s possible to find discounts on the whole range of 16-series iPhones, including the 16e model. The iPhone 14 and iPhone SE have been discontinued, but you can still find good deals on them. You may also find discounts on older models such as the discontinued iPhone 15 Pro, iPhone 15 Pro Max and iPhone 14 Pro.

Amazon iPhone 16e (128GB): £544 (£55 off, RRP £599)

Amazon iPhone 16e (256GB): £799 (£100 off, RRP £899)

Amazon iPhone 16 (128GB): £698 (£101 off, RRP £799)

Amazon iPhone 16 (256GB): £798 (£101 off, RRP £899)

Amazon iPhone 16 (512GB): £998 (£101 off, RRP £1,099)

Amazon iPhone 16 Plus (512GB): £1,098 (£101, RRP £1,199)

Amazon iPhone 16 Pro (128GB): £899 (£100, RRP £999)

Amazon iPhone 16 Pro (512GB): £1,199 (£100, RRP £1,299)

Amazon iPhone 16 Pro Max (512GB): £1,299 (£100, RRP £1,399)

Amazon iPhone 15 (128GB): £598 (£101 off, RRP £699)

Amazon iPhone 15 Plus (128GB): £698 (£100 off, RRP £799)

For models that Apple no longer sells, bear in mind that we can only compare current prices against RRPs from before their discontinuation. It’s reasonable to assume that the price of the iPhone 15 Pro, for example, would have dropped in September 2024 if Apple hadn’t stopped selling it. There’s more information in the individual sections below.

Also see our dedicated round-ups of the best iPhone deals:

iPhone 16e, 16 & iPhone 16 Pro deals (UK)

Where to buy an iPhone

Apple is the obvious place to look for a new iPhone. You can purchase directly from Apple’s online store (there’s a separate U.K. store), which won’t give you savings, but does at least allow you to take advantage of trading in your old iPhone (see: How to sell or trade-in your old iPhone). We also have a complete guide to every iPhone Apple sells.

In the U.K. Amazon U.K. regularly discounts iPhone models, so it’s well worth keeping an eye out there. If you think you’ll be doing lots of Amazon shopping, we’d recommend signing up to the 30-day free trial of Amazon Prime for free next-day delivery and access to deals 30 minutes early. You can sign up here.

Amazon U.S. doesn’t always sell iPhones, and when it does it is usually in conjunction with one of the carriers. Some times we see Amazon savings on SIM-free iPhones. Amazon tends to sell refurbished iPhones in the U.S.

It’s worth checking the price of the iPhones in the following U.S. stores, which occasionally provide solid savings:

Amazon

Walmart

Best Buy

And U.K. readers should try these shops:

Amazon U.K.

Argos

AO

Currys

John Lewis

Carphone Warehouse

KRCS

In addition, we recommend you check out our automatically updated price tables, embedded below, which gather the best prices from a wide range of retailers in your region.

Where to buy an iPhone on contract

Most of the major networks will offer the iPhone at a discount if you meet certain conditions (usually opening new lines, or buying on multi-year installment plans). Here are links to browse the latest deals:

Optimum Mobile

Verizon

AT&T

T-Mobile

Boost Mobile

U.K. readers can browse contract deals using the tool embedded below. Click ‘Choose Smartphone’ to register which model you’re interested in.




If you’d like to research deals for yourself, try the following U.K. providers:

O2

Vodafone

Three

Virgin Mobile

EE

Sky Mobile

Carphone Warehouse (use the comparison tool by clicking View Deals, and remember to tick the box labeled “Show total cost of ownership”)

Trade-in discounts

Don’t forget you can save when you trade in your old qualifying phone with Apple or other retailers participating in a trade-in program.

Apple offers up to hundreds of dollars off your new iPhone when you trade in your old iPhone (but if your phone is older, you’ll likely get much less). You’ll have to select the trade-in option during purchase and answer a few questions about your existing phone model, storage capacity and condition. You’ll need to provide your IMEI number as well. Read about Apple’s Trade In scheme in the U.S. and U.K.

In the U.K. you could get even more money off if you trade-in via Currys PC World. Head to Currys to see how much your device is worth.

Amazon also offers some good trade-in values, so you should see if you can get more there. Check out Amazon’s Trade In program in the U.S. U.K. readers can see how Amazon trade-in process works here.

Apple reseller KRCS also offers a trade-in scheme.

Note that you can save money if you’ve got another iPhone to trade in, see: How to sell or trade in your old iPhone.

Best iPhone deals right now

iPhone 16e: From $599/£599







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iPhone 16: From $799/£799







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iPhone 16 Plus: From $899/£899







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iPhone 16 Pro: From $999/£999







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iPhone 16 Pro Max: From $1,199/£1,199







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iPhone 15: Now from $699 / £699







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iPhone 15 Plus: Now from $799 / £799







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€919


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How to get a good iPhone Refurbished deal

If you want to save even more money you may want to consider buying a refurbished iPhone. Refurbished devices are thoroughly tested and repaired to work and look just like new. In the case of official Apple refurbished iPhones, you get a brand-new body and screen, box, accessories, battery, and warranty. It’s almost indistinguishable from buying a new iPhone.

See our full guide to buying refurbished or second-hand iPhones for more.

The first place to shop for a refurbished iPhone is at the Apple Refurbished Store. It will be a while before Apple offers refurbished iPhone 16 models for sale—they usually start showing up when the next model is released. Rest assured, the Apple Refurbished Store is where you can get the highest quality of refurbished iPhones.

Apple’s not the only reseller to sell refurbished iPhones. You could also check the following stockists.

Refurbished iPhone sellers in the U.S.

Back Market: 30 days to change your mind plus a 12-month+ warranty.

The iOutlet on eBay: Competitive pricing on refurbished devices. Also accepts iPads, Apple Watches, etc.

Amazon Renewed Store: Purchases are backed by Amazon’s standard returns policy. “Renewed Guarantee” lets you get a refund or replacement within 1 year.

Best Buy: You can return within 14 days if the item is “unopened or defective in any way.”

Walmart: Refurbs are sourced from other sellers. Return policies vary but minimum requirements apply universally.

Refurbished iPhone sellers in the U.K.

Back Market: 30 days to change your mind and a 12-month+ warranty.

Music Magpie: Offers refurbished iPhones, sometimes has sales that reduce prices further.

Hoxton Macs: Hoxton Macs also sells refurbished iPhones.

Reboxed: Come with a 12-month no quibble warranty.

The iOutlet or The iOutlet on eBay: Competitive pricing. Accepts other gadgets such as iPads, Apple Watches, etc.

Amazon Renewed Store: Amazon Renewed purchases are backed by Amazon’s standard returns policy and its “Renewed Guarantee” lets you get a refund or replacement within 1 year of receiving your product.

Envirofone: Allows you to trade in your old phone for credit towards purchasing a refurbished phone.

4Gadgets: 12-month warranty for all online orders.

Smartfone Store: Additional 10 percent discount for students and young people.

Refurb-Phone: 12-month warranty. Allows returns within 14 days if you change your mind.

The Big Phone Store: Says refurb phones “are thoroughly tested, repaired, and cleaned before being sent out.” Backed with a 12-month warranty.

Laptops Direct: 12-month warranty on parts and labor.

Which iPhone to buy

If you aren’t sure which iPhone to buy we have various comparisons that might prove useful:

We look at the iPhone 16e vs iPhone 16 and the iPhone 16e vs the iPhone 15.

You might be interested to read about the iPhone 14 and the iPhone 16e to see if it’s worth upgrading.

Here are our thoughts on the same question regarding iPhone SE vs iPhone 16e.

Alternatively, read: iPhone 16 vs iPhone 16 Pro and iPhone 15 vs iPhone 16.