Apple TV+ kicks off SXSW with world premiere event for ‘The Studio’ series

“The Studio” premieres on Wednesday, March 26, 2025 on Apple TV+.
This weekend, at the Paramount Theatre in Austin, Texas, Apple TV+ celebrated the world premiere of its upcoming comedy “The Studio” at the opening night of the SXSW Film & TV Festival.
Seth Rogen, Chase Sui Wonders, Catherine O’Hara, Ike Barinholtz and Kathryn Hahn attend the world premiere for “The Studio” at the 2025 SXSW Film & TV Festival’s Opening Night TV Premiere in Austin, Texas. The comedy series premieres globally on Wednesday, March 26, 2025 on Apple TV+.
The new 10-episode half-hour comedy starring Seth Rogen, who also serves as writer, director and executive producer alongside Emmy Award nominee Evan Goldberg, will debut globally on Apple TV+ with the first two episodes on Wednesday, March 26, 2025, followed by one episode every Wednesday through May 21, 2025.
Red carpet attendees included ensemble cast Seth Rogen, Catherine O’Hara, Kathryn Hahn, Ike Barinholtz, Chase Sui Wonders, guest stars Dewayne Perkins and Jessica Clements, creators Evan Goldberg, Peter Huyck and Alex Gregory, Frida Perez and executive producer James Weaver.
In “The Studio,” Seth Rogen stars as Matt Remick, the newly appointed head of embattled Continental Studios. As movies struggle to stay alive and relevant, Matt and his core team of infighting executives battle their own insecurities as they wrangle narcissistic artists and craven corporate overlords in the ever-elusive pursuit of making great films. With their power suits masking their never-ending sense of panic, every party, set visit, casting decision, marketing meeting, and award show presents them with an opportunity for glittering success or career-ending catastrophe. As someone who eats, sleeps and breathes movies, it’s the job Matt’s been pursuing his whole life, and it may very well destroy him. “The Studio” assembles a star-studded ensemble cast that also includes Emmy, SAG and Golden Globe Award-winner Catherine O’Hara, Emmy Award nominee Kathryn Hahn, Ike Barinholtz and Chase Sui Wonders. Academy Award nominee and Emmy Award winner Bryan Cranston, Keyla Monterroso Mejia and Dewayne Perkins will appear as major recurring guest stars.

Hailing from Lionsgate Television, “The Studio” is created by multi-Emmy Award winners Peter Huyck and Alex Gregory along with Rogen, Goldberg and Frida Perez. Point Grey Pictures’ James Weaver, Alex McAtee and Josh Fagen also serve as executive producers alongside Rogen and Goldberg.
Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have earned 553 wins and 2,561 award nominations and counting, including multi-Emmy Award-winning comedy “Ted Lasso” and historic Oscar Best Picture winner “CODA.”
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