How Jony Ive’s Design Saved Apple from Bankruptcy in Late 90s

How Jony Ive’s Design Saved Apple from Bankruptcy in Late 90s
Apple’s iMac, designed by Jony Ive under Steve Jobs’ direction in 1997, played a crucial role in saving the company from bankruptcy. The collaboration between Jobs and Ive began when Apple was on the brink of financial collapse, having just received a $150 million investment from Microsoft to remain operational. Jobs tasked Ive with creating […]
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