Apple Music kicks off Kendrick Lamar’s Road to Halftime ahead of Super Bowl LIX

Fans can get ready for Kendrick Lamar’s Apple Music Super Bowl LIX Halftime Show with his Road to Halftime collection on Apple Music.
Apple on Monday announced Apple Music is celebrating Kendrick Lamar’s Road to Halftime with a spotlight on the era-defining artist who, according to Apple, “has made a seismic impact on hip-hop and culture.”
Coming off of a remarkable year, Kendrick was among the top 10 artists of 2024 globally, with his latest album, GNX, soaring to No. 1 in 129 countries upon release, while “Not Like Us” was the top-streamed song on Apple Music worldwide. Throughout his career, Kendrick has seen nine albums top Apple Music’s top albums chart in more than 160 countries.
“Throughout his career, Kendrick Lamar hasn’t met the cultural moment so much as he’s defined it,” said Rachel Newman, Apple Music’s global head of content and editorial, in a statement. “He is an artist’s artist — authentic to his core. We couldn’t be more thrilled to watch him headline the third Apple Music Super Bowl Halftime Show this year, in what’s sure to be another moment we’ll all be talking about for decades.”
Fans can get ready for the big event with a wide selection of music and exclusive content, from the first-look trailer Kendrick shared last month; to exclusive playlists curated by New Orleans musicians, NFL players, and teams; to over 100 hours of dedicated Apple Music Radio programming. It all leads up to the highly anticipated Apple Music Super Bowl LIX Halftime Show on Sunday, February 9, at the Caesars Superdome in New Orleans.
MacDailyNews Note: More info: Kendrick’s Road to Halftime on Apple Music.

We are currently about 1/4th of the way to being sustainable with Substack subscriptions.
Please tell your Apple-loving friends about MacDailyNews on Substack and, if you’re currently a free subscriber, please consider $5/mo. or $50/year to keep MacDailyNews going. Just hit the subscribe button. Thank you!

Read on Substack

‎
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
The post Apple Music kicks off Kendrick Lamar’s Road to Halftime ahead of Super Bowl LIX appeared first on MacDailyNews.