Apple celebrates Kendrick Lamar's 'Road to Halftime' with bonus content, special offers, and more

Kendrick Lamar is set to headline the Super Bowl LIX halftime show for Apple Music, so Apple has packed its services with special features related to Kendrick and the Super Bowl.Image Credit: AppleLast September, Apple announced that Kendrick Lamar would be heading up the 2025 Super Bowl Half-Time show. In preparation, Apple Music has a week's worth of exclusive interviews, new playlists, and even a new Apple Music offer for new subscribers ahead of the February 9 event.'Throughout his career, Kendrick Lamar hasn't met the cultural moment so much as he's defined it,' Rachel Newman, Apple Music's global head of content and editorial, said in the press release. Continue Reading on AppleInsider | Discuss on our Forums