25 years of Apple's innovation in selling technology

To celebrate the arrival of 2025, I decided to compile a series of Apple's top ten major areas of innovation occurring over the past 25 years. Some of these revolutions are overlooked when looking back at the company's dramatic turnaround and decades of introducing world-changing products.2025 - 25 years of Apple InnovationsFollowing the Year 2000 release of Mac OS X Public Beta and its legacy of updates up to and including today's macOS 15 Sequoia (and its successor to arrive later this year), here's a look at Apple's second major initiative of innovation, both in the sequence of time and in relative importance across the last quarter century, and what it means for Apple today.This second facet is Apple's unfolding strategies in selling the technology it had assembled into products and services to its customers. It's been an unparalleled accomplishment of the company over the past 25 years, and an integral element in Apple's incredible success as a global innovator. Further, it's actually resulted in making Apple's products better. Continue Reading on AppleInsider | Discuss on our Forums