The MacRumors Show: Samsung's 2025 Challenge to Apple

The MacRumors Show is back for 2025! On this week's episode, we look at how Samsung's latest announcements challenge Apple.

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Samsung this week announced the Galaxy S25, the Galaxy S25+, and the top-of-the-line Galaxy S25 Ultra. The new devices will directly compete with Apple's iPhone 16 and upcoming iPhone 17 lineup.

Similar to the ‌iPhone 16‌, AI is a major focus for the S25 lineup, with Samsung touting a new 'Personal Data Engine' with a Dynamic Island-like 'Now Bar' with a 'Now Brief' that guides users through their day, Circle to Search, generative photo editing, context-aware searches with suggested actions, improved natural language understanding, third-party integrations via Gemini, Portrait Studio, and more.

Samsung also previewed the all-new 'Galaxy S25 Edge,' a super-thin variant of the S25 set to launch in the first half of 2025. It appears to be positioned as a direct rival to Apple's upcoming '‌iPhone 17‌ Air,' which is expected to be the thinnest iPhone ever at just 6mm and a radical departure from previous devices with a 6.6-inch display with ProMotion, a single speaker, a single rear camera, and Apple's custom 5G modem.

Finally, Samsung unveiled its upcoming 'Project Moohan' AR/VR headset, which it has designed in collaboration with Google. It is intended to compete with Apple's Vision Pro and bears a striking similarity to it in terms of design.

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If you haven't already listened to the previous episode of The MacRumors Show, catch up for our discussion about all of Apple's expected hardware announcements for 2025.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kevin Nether, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.Tag: The MacRumors ShowThis article, "The MacRumors Show: Samsung's 2025 Challenge to Apple" first appeared on MacRumors.comDiscuss this article in our forums