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Want to Smell Like Donuts? Beauty Brands Think You Do

Saturday January 18, 2025. 03:02 PM , from Wired: Cult of Mac
The food-beauty crossover is suddenly everywhere. It is the allure of nostalgia, the pull of meme culture, and the sticky-sweet scent of capitalism wafting through the air—and we are eating it up.
Read more at Wired: Cult of Mac
https://www.wired.com/story/beauty-brands-dessert-skincare/

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