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Apple’s new ‘Plates’ ad spotlights Apple Pay
Friday November 15, 2024. 08:02 PM , from Mac Daily News
Still from Apple’s new ‘Plates’ ad
Apple has released a new ad, “Plates,” which promotes the convenience of Apple Pay for online shopping. The ad showcases how Apple Pay’s simple authentication process, using Face ID or Touch ID, allows for quick and secure purchases. The commercial depicts a woman who collects plates. She notices an empty spot in her collection and uses Apple Pay to quickly and conveniently purchase a new plate with a single tap. The ad concludes with the tagline “Pay the Apple Way,” emphasizing the ease and security of using Apple Pay, and matching the company’s Apple Pay website. MacDailyNews Take: The sadness is strong with this one. We are currently about 1/4th of the way to being sustainable with Substack subscriptions. Not a bad start! Please tell your Apple-loving friends about MacDailyNews on Substack and, if you’re currently a free subscriber, please consider $5/mo. or $50/year to keep MacDailyNews going. Just hit the subscribe button. Thank you! Read on Substack Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you! Support MacDailyNews at no extra cost to you by using this link to shop at Amazon. The post Apple’s new ‘Plates’ ad spotlights Apple Pay appeared first on MacDailyNews.
https://macdailynews.com/2024/11/15/apples-new-plates-ad-spotlights-apple-pay/
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