iPhone buying guide: Best iPhone to buy in 2025

Macworld

Deciding which iPhone to buy has always been tricky. Which screen size is best for you, and how much storage do you need? Should you save money by selecting an older model, or should you splash out on the latest iPhone? Which iPhone is the best compromise between specs and value for money?

In this article we talk you through each of the phones currently available from Apple, to help you decide which is best for you. We discuss iPhone prices, specs and features, paying particular attention to the cameras, screens and durability, so you should leave feeling much more confident about which iPhone you should get.

For more help with your choice see our reviews of the latest iPhones (linked below) and our Best iPhone comparison chart where we compare all the new iPhone with the ones still on sale.

iPhone 16 Pro and Pro Max review

iPhone 16 and 16 Plus review

iPhone 15 Plus review

iPhone 14 review

iPhone 14 Plus review

What iPhones does Apple sell?

When you include both the larger and smaller sizes, there are nine iPhones in Apple’s current lineup.

We’ll start of by looking at how the design of each handset differs, so you can tell which iPhone is which at a glance, before going on to discuss how the iPhones compare in other ways including screens, cameras, safety features, specs and battery life. You can also find out all about the new features in the latest iPhones in our iPhone 16 guide.

You might also want to check out our best iPhone deals, and comparison of every iPhone that is available to buy today.

Before we start, a quick-at-a-glance comparison of the iPhones:






1. Apple iPhone 16


























The iPhone 16 is similar to 2023’s iPhone 15, but the new processor supports Apple Intelligence, a suite of generative-AI features that Apple is rolling out through several iOS updates. It also delivers much longer battery life and includes a new Camera Control button to make it faster and easier to launch your favorite photo app and take pictures.

Read our full

Apple iPhone 16 review






2. Apple iPhone 16 Plus


























A larger version of the iPhone 16, with the same specs and features, outside of the obviously larger display. The only place the iPhone 16 Plus differs in performance from the iPhone 16 is in its significantly longer battery life. After all, if the phone is bigger, it can fit a larger battery inside.







3. Apple iPhone 16 Pro


























The Pro version of the iPhone 16 comes in a titanium shell (like it’s predecessor) and offers slightly better performance and battery life than the standard iPhone 16.

The photo and video capabilities are where the Pro models stand out. They include a 5x telephoto camera, a sharper 48-megapixel Ultra Wide camera, and support for high-end formats like ProRAW, HLG video, and video recording at up to 4K and 120fps. And yes, it includes the new Camera Control button.

Read our full

Apple iPhone 16 Pro review






4. Apple iPhone 16 Pro Max


























Just as the iPhone 16 Plus is simply a larger version of the iPhone 16, so too is the iPhone 16 Pro Max just a larger iPhone 16 Pro. In past years, the Pro Max version would have some distinguishing feature (like better telephoto camera) but that isn’t the case this year.

The iPhone 16 Pro Max does get a big boost in battery life from its larger battery, however.







5. Apple iPhone 15


















Price When Reviewed:

969 €




Best Prices Today:








Retailer


Price










€699



View Deal








€749.01



View Deal



Asgoodasnew FR




€764



View Deal



Macway FR




€869



View Deal









€888.88



View Deal








€954



View Deal








€969



View Deal




Price comparison from over 24,000 stores worldwide

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Product


Price




Price comparison from Backmarket






€699 at Darty FR€749.01 at Fnac FR€764 at Asgoodasnew FR


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from
Macway FRRueDuCommerce FRCdiscount FRApple



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Best Prices Today:
Apple iPhone 15







Retailer


Price










€699



View Deal








€749.01



View Deal



Asgoodasnew FR




€764



View Deal



Macway FR




€869



View Deal









€888.88



View Deal








€954



View Deal








€969



View Deal




Price comparison from over 24,000 stores worldwide

View more prices






Product


Price




Price comparison from Backmarket











The standard iPhone 15 model, introduced in 2023, offers some great new features in comparison to 2022’s iPhone 14. For example, the iPhone 15 (and 15 Plus) gained the Dynamic Island instead of the notch. The iPhone 15 camera is significantly better than the iPhone 14 camera at 48MP and with Smart HDR 5. You’ll get USB-C instead of Lightning. The processor is the A16 Bionic first seen in the iPhone 14 Pro.







6. Apple iPhone 15 Plus


















Price When Reviewed:

1 119 €




Best Prices Today:








Retailer


Price










€921



View Deal








€934.99



View Deal








€972.99



View Deal



Asgoodasnew FR




€1004



View Deal









€1119



View Deal








€1304



View Deal



Macway FR




€1349



View Deal




Price comparison from over 24,000 stores worldwide

View more prices






Product


Price




Price comparison from Backmarket






€921 at RueDuCommerce FR€934.99 at Darty FR€972.99 at Fnac FR


View more prices

from
Asgoodasnew FRAppleCdiscount FRMacway FR



Close ×


Best Prices Today:
Apple iPhone 15 Plus







Retailer


Price










€921



View Deal








€934.99



View Deal








€972.99



View Deal



Asgoodasnew FR




€1004



View Deal









€1119



View Deal








€1304



View Deal



Macway FR




€1349



View Deal




Price comparison from over 24,000 stores worldwide

View more prices






Product


Price




Price comparison from Backmarket











The same phone as the iPhone 15, only larger! You get a bigger, longer-lasting battery with the larger size, but the features and performance are otherwise identical.

Read our full

Apple iPhone 15 Plus review






7. Apple iPhone 14


























Introduced in 2022, the iPhone 14 brought new camera features like the Photonic Engine, better low-light photos and the Action mode, which weren’t available on the iPhone 13. Other than that the iPhone 14 was not that much different to the iPhone 13, with the same generation chip and practically identical appearance.

Read our full

Apple iPhone 14 review






8. Apple iPhone 14 Plus


























Introduced in 2022, this iPhone is identical to the iPhone 14 except for one big difference: it’s bigger. If you prefer a larger iPhone, but don’t want to spend a lot of money, this is the iPhone for you.

Read our full

Apple iPhone 14 Plus review






9. iPhone SE (2022)


















Price When Reviewed:

Dès 529 €




Best Prices Today:








Retailer


Price










€207.99



View Deal



As