iPhone buying guide: Best iPhone to buy in 2025

Macworld

Deciding which iPhone to buy has always been tricky and no doubt you have many questions. Which screen size is best for you, and how much storage do you need? Should you save money by selecting an older model, or should you splash out on the latest iPhone? Which iPhone is the best compromise between specs and value for money?

In this article we talk you through each of the phones currently available from Apple, to help you decide which is best for you. We discuss iPhone prices, specs and features, paying particular attention to the cameras, screens and durability, and how the design of each handset differs, so you should leave feeling much more confident about which iPhone you should get.

For more help with your choice see our full reviews of the latest iPhones (linked below) and our Best iPhone comparison chart where we compare all the new iPhone with the ones still on sale.

Best iPhone 2025

The best iPhone isn’t necessarily the best iPhone for you due to its high price tag. Luckily there is a perfect iPhone for everyone, with each model offering the perfect compromise of features to price.

Here is a quick-at-a-glance comparison of all the iPhones Apple currently sells, from the ultimate iPhone to the cheapest iPhone you can buy right now.






1. Apple iPhone 16 Pro Max – The ultimate iPhone
























Just as the iPhone 16 Plus is simply a larger version of the iPhone 16, so too is the iPhone 16 Pro Max just a larger iPhone 16 Pro. In past years, the Pro Max version would have some distinguishing feature (like better telephoto camera) but that isn’t the case this year.

The iPhone 16 Pro Max does get a big boost in battery life from its larger battery, and an even bigger screen than the previous generation, up from 6.7-inches to 6.9-inches.

Read our fulliPhone 16 Pro and Pro Max review







2. Apple iPhone 16 Pro – The iPhone for photography fans
























The Pro version of the iPhone 16 comes in a titanium shell (like it’s predecessor) and offers slightly better performance and battery life than the standard iPhone 16.

The photo and video capabilities are where the Pro models stand out. They include a 5x telephoto camera, a sharper 48-megapixel Ultra Wide camera, and support for high-end formats like ProRAW, HLG video, and video recording at up to 4K and 120fps. And yes, it includes the new Camera Control button.

Read our full

Apple iPhone 16 Pro review






3. Apple iPhone 16 Plus – Big screen, better battery
























A larger version of the iPhone 16, with the same specs and features, outside of the obviously larger display. The only place the iPhone 16 Plus differs in performance from the iPhone 16 is in its significantly longer battery life. After all, if the phone is bigger, it can fit a larger battery inside.

Read our full iPhone 16 and 16 Plus review







4. Apple iPhone 16 – The iPhone for everyone
























The iPhone 16 is similar to the iPhone 15, but the A18 processor supports Apple Intelligence, while the iPhone 15 doesn’t. It also delivers much longer battery life than the iPhone 15, and includes a new Camera Control button to make it faster and easier to launch your favorite photo app and take pictures.

To find out how the iPhone 16 compares to other iPhones in the line up read: iPhone 16 vs iPhone 16 Pro and iPhone 15 vs iPhone 16.

Read our full

Apple iPhone 16 review






5. Apple iPhone 16e – The cheapest iPhone
























The iPhone 16e arrived in February 2025 and pushed the iPhone SE and iPhone 14 out of the line up. The iPhone 16e brings the Apple Intelligence AI-powered features at a slightly more budget friendly price. Unlike the iPhone 14, the 16e has only one camera on the rear, but its a lot better than the single camera on the iPhone SE was. It also offers better battery life than the iPhone 16.

You may want to read our comparisons of the iPhone 16e vs iPhone 16 and the iPhone 16e vs the iPhone 15 to see if it’s worth saving money or spending more. We also discuss whether to upgrade from iPhone 14 to the iPhone 16e.

Read our full

Apple iPhone 16e review






6. Apple iPhone 15 Plus – The cheapest large iPhone

















Price When Reviewed:

1 119 €



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€762


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€919


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Price comparison from over 24,000 stores worldwide






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Apple iPhone 15 Plus – The cheapest large iPhone







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€919


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€1119


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Introduced in 2023, this iPhone is identical to the iPhone 15 except for one big difference: it’s bigger. If you prefer a larger iPhone, but don’t want to spend a lot of money, this is the iPhone for you.

Like the iPhone 15, this phone doesn’t support Apple Intelligence. If you need a big phone you are probably better off with the iPhone 16 Plus.

Read our full

Apple iPhone 15 Plus review






7. Apple iPhone 15 – Too much of a compromise

















Price When Reviewed:

969 €



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€899


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€899


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€949


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€969


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€1153


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€1153


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€899 at Cdiscount FR€899 at RueDuCommerce FR€949 at Macway FR


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Apple iPhone 15 – Too much of a compromise







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€949


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€1153


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€1153


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The standard iPhone 15 model, introduced in 2023, offered some great new features in comparison to 2022’s iPhone 14, including the Dynamic Island. The iPhone 15 camera was significantly better than the iPhone 14 camera at 48MP and with Smart HDR 5. You also get USB-C instead of Lightning.

But, now that the iPhone 16e has taken the place of the iPhone 14 in the line up the question is what the iPhone 15 offers that the iPhone 16e doesn’t. Should you pay $100 more for the iPhone 15 and get the two rear cameras, or save $100 and get a more advanced chip capable of supporting Apple Intelligence. We anticipate that over the next few years you might end up regretting it if you don’t jump on the AI bandwagon now.







How much do iPhones cost?

Each year when Apple introduces a new set of iPhones it reduces the price of the older models it continues to sell. Below you will find pricing for U.S., U.K., Canada and Australia (scroll across to see pricing in your region).

In the U.S., prices are subsidised by which ever carrier you sign up with and you pay more for an unlocked iPhone. In the U.K. and other countries an iPhone can be bought from Apple off contract and unlocked, so you can use it with an existing contract or switch networks to get a better deal.

ModelRelease dateStorage optionsU.S. Price U.K. PriceCanada PriceAustralia PriceiPhone 16 Pro MaxSeptember 2024256GB512GB1TB$1,199$1,399$1,599£1,199£1,399£1,599$1,749$2,049$2,349$2,199$2,549$2,899iPhone 16 ProSeptember 2024128GB256GB512GB1TB$999$1,099 $1,299$1,499 £999£1,099£1,299£1,499$1,449$1,599$1,899$2,199$1,849$2,049$2,399$2,749iPhone 16 PlusSeptember 2024128GB256GB512GB$899 $999$1,199£899£999£1,199$1,279$1,429$1,729$1,649$1,849$2,199iPhone 16September 2024128GB256GB512GB$799$899$1,099£799£899£1,099$1,129$1,279$1,579$1,399$1,599$1,949iPhone 15 PlusSeptember 2023128GB256GB512GB$799 $899$1,099£799£899£1,099$1,149$1,299$1,599$1,599$1,799$2,149iPhone 15September 2023128GB256GB512GB$699$799$999£699£799£999$999$1,149$1,449$1,249$1,449$1,799iPhone 16eFebruary 2025128GB256GB512GB$599$699$899£599£699£899$899$1,049$1,349$999$1,199$1,549iPhone prices February 2025.

You don’t have to pay full price for a new iPhone though. Read our iPhone deals roundup for more advice on getting the lowest possible price from various different resellers and the best contract deals. We have also collected the best deals for the iPhone 16-series in the U.K. and the best deals for the iPhone 16-series in the U.S. in separate articles. You can also find the best iPhone 15 deals in the U.S. and best iPhone 15 deals in the U.K.

Design: How do the iPhones compare?




All the iPhones as of spring 2025.Foundry

One easy way to distinguish the iPhone 16 line up from the previous generation is the Camera Control button on the side of the iPhone. The Camera Control button is a physical button that can be used to open the camera app, take photos and control things like the zoom. The iPhone 16e, which joined the line up in February 2025, doesn’t feature the Camera Control button and nor do the iPhone 15 and 15 Plus.

There’s a second button on the side of the iPhone 16 line up (which also features on the iPhone 16e this time). The Action Button (which was previously only found on the iPhone 15 Pro and Pro Max) is a customisable button that can perform certain actions, such as turning on the flashlight or silent mode. The Action Button is above the volume controls in the same position as the mute button on older iPhones.

From the front the iPhone 15 and 15 Plus are visually similar to the iPhone 16, but turn them over and the camera lenses are positioned differently (diagonally on the 15, and in parallel on the 16). The 16e only has a single camera lens on the back. From the front the iPhone 16e is the only iPhone to feature a notch, all the other current iPhones have the Dynamic Island, a little pill-shaped cutout for the front camera and sensors. Apple and app developers use the Dynamic Island to display all sorts of live information.

The iPhone 16e is the lightest iPhone on sale currently and is fractionally shorter than the iPhones 15 and 16. In fact, the screen size is slightly larger on the iPhone 15 and 16.

The iPhone 16e has the least inspiring color palette on offer with only black or white to choose from. No Ultramarine or Teal options here, those are reserved for the ‘fun’ iPhone 16, while the iPhone 16 Pro gets more business like metallic finishes.

Here’s how the dimensions and colors compare:

iPhoneDimensionsWeightColorsiPhone 16 Pro Max6.42 inches (163 mm) x 3.06 inches (77.6 mm) x 0.32 inch (8.25 mm)7.99 ounces (227 grams)Natural Titanium, Desert Titanium, White Titanium, Black TitaniumiPhone 16 Pro5.89 inches (149.6 mm) x 2.81 inches (71.5 mm) x 0.32 inches (8.25 mm)7.03 ounces (199 grams)Natural Titanium, Desert Titanium, White Titanium, Black TitaniumiPhone 16 Plus6.33 inches (160.9 mm) x 3.06 inches (77.8 mm) x 0.31 inch (7.80 mm)7.03 ounces (199 grams)Ultramarine, Teal, Pink, White, BlackiPhone 165.81 inches (147.6 mm) x 2.82 inches (71.6 mm) x 0.31 inch (7.80 mm)6.00 ounces (170 grams)Ultramarine, Teal, Pink, White, BlackiPhone 15 Plus6.33 inches (160.9 mm) x 3.06 inches (77.8 mm) x 0.31 inch (7.80 mm)7.09 ounces (201 grams)Pink, Yellow, Green, Blue, BlackiPhone 155.81 inches (147.6mm) x 2.82 inches (71.6 mm) x 0.31 inches (7.80 mm)6.02 ounces (171 grams)Pink, Yellow, Green, Blue, BlackiPhone 16e5.78 inches (146.7 mm) x 2.82 inches (71.5 mm) x 0.31 inch (7.80 mm)5.88 ounces (167 grams)Black, WhiteHow Apple’s spring 2025 iPhone lineup compares.

Software: Which iPhones get Apple Intelligence

Apple Intelligence, the a suite of AI features that include writing tools, image generation, image recognition, “Genmoji” emoji generation, and new capabilities for Siri is only available on the iPhones that have a 16 in their name. That’s the iPhone 16e, 16, 16 Plus, 16 Pro, and 16 Pro Max. The iPhone 15 and 15 Plus miss out (even though the iPhone 15 Pro and Pro Max were Apple Intelligence ready).

While there is nothing drastically important that you might miss out on if you don’t have Apple Intelligence right now, it’s likely that in time not having Apple Intelligence will be more of a hinderance than it is currently. With the arrival of iOS 19 we anticipate that there will be even more attractive Apple Intelligence features, so if you don’t want to be suffering from FOMO then get on the AI bandwagon now with an Apple Intelligence capable phone.

Apple has been releasing new Apple Intelligence updates in stages, with more due in iOS 18.4. Find out about what Apple Intelligence is by reading our guide: Apple Intelligence FAQ, what it is, what it does.

Screen: How are the iPhone displays different?

The Pro and Pro Max iPhones have the best screens available on an iPhone. The iPhone 16 Pro and Pro Max offer ProMotion, which allows for an adaptive refresh rate. The refresh rate goes as high as 120Hz for really smooth scrolling and as low as 1Hz. ProMotion has been a staple of the “Pro” iPhones for years, but new to all the 2024 iPhone 16 models is the ability for the screen to get very very dim (down to 1 nit) while still remaining usable. It’s great for dark rooms. (The iPhone 16e has a less bright screen and lacks this dimming feature.)

Thanks to the Always-On screen on the iPhone 16 Pro models you will always be able to see elements such as the time and date, notifications and Lock Screen widgets without waking the iPhone. The screen dims to minimize onscreen power usage to preserve battery life and it will turn off should you place it face down or walk away while wearing an Apple Watch. Like ProMotion, always-on displays are a feature of Pro iPhones.

Both the iPhone 15 and 15 Plus also offer a few more pixels than their predecessors, matching the pixels of the Pro and Pro Max handsets this time round.

The screen size may be the most important factor in your decision. If you prefer a larger screen, you’ll want the “Plus” or “Pro Max” version. The iPhone 16 Pro Max has a screen size of 6.9 inches diagonally, up from 6.7 inches in prior years and with the other Plus-size iPhones. It’s a small difference, but one you can notice. The iPhone 16 Pro is larger than the iPhone 16, too: 6.3 inches compared to 6.1 inches.

As we mentioned above, the iPhone 16e is fractionally shorter than the iPhones 15 and 16. While Apple the iPhone 16e, 16 and 15 as having a 6.1-inch display, actually the screen on the iPhone 16 and 15 is 6.12-inches, while the 16e screen is 6.06-inches. This allows for a few more pixels than the iPhone 16e: 2,556-by-1,179-pixel vs 2532-by-1170-pixel resolution at 460 ppi.

Camera: How do the iPhone cameras compare?