Apple's New Feature Lets Brands Put Their Stamp On Emails, Calls To Your iPhone

Apple is enhancing its Business Connect tool, allowing companies to customize how they appear in emails, phone calls, and payment interfaces on iPhones. The Verge reports: Each registered business can confirm its info is accurate and add additional details like photos or special offers. Collecting verified, up-to-date business information could be useful for Apple if it ever launches its own search engine or inside features for Apple Intelligence instead of sending users to outside sources like Google, Yelp, or Meta. Branded Mail is a feature businesses can sign up for today before it starts rolling out to users later this year, potentially making emails easier to identify in a sea of unread messages.

Additionally, if companies opt into Business Caller ID, Apple will display their name, logo, and department on an iPhone's inbound call screen. This feature should come in handy when you're trying to figure out whether the random number that's calling you is spam, or if it's a legitimate business. It will start rolling out next year. A smaller update coming to Apple's Tap to Pay service will let companies show their logo when accepting payments instead of just displaying a category icon. You can read more about it in Apple's press release.

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