iPhone 16 pre-order demand in Russia is 15% higher YoY

iPhone 16 Pro Max comes in four stunning finishes: black titanium, natural titanium, white titanium, and desert titanium.
Despite Apple’s export ban on Russia, pre-orders for the new iPhone model have surpassed those of its predecessor by 15%, according to a Russian reseller. This surge in demand comes despite the significantly higher prices in Russia compared to Western markets.
The legalization of “grey” or “parallel” imports in Russia has enabled goods to enter the country without official brand authorization. This measure was implemented in response to Western companies, including Apple, imposing export bans following the war in Ukraine.
Reuters:
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Lyudmila Semushina, a spokesperson for electronics retailer restore:, said the iPhones going on sale this month had arrived in Russia from “all over”, without naming specific countries.
Countries that have not imposed sanctions against Moscow, such as Turkey, China, India, Kazakhstan and other former Soviet states, have seen sharp increases in trade with Russia since the conflict began.
“Comparing with last year’s pre-order, (demand) is 15% higher than pre-orders were for the iPhone 15,” Semushina said.
Pre-orders were launched on Sept. 10 and physical sales are expected to start next week, retailers said, though Russians will have to stomach higher prices.

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MacDailyNews Note: M.Video-Eldorado’s prices start at 112,999 roubles ($1,225) for the 128GB iPhone 16 (vs. US$799). The 1TB iPhone Pro Max was available for pre-order in Russia for 249,999 roubles ($2,710) vs US$1,599.

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