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The More This Rolex Costs, the More You Want It. Here's Why

Friday September 6, 2024. 01:30 PM , from Wired: Cult of Mac
A 125-year-old theory explains why humans want luxury items even more when the prices go up. Blame social media—and ubiquitous counterfeits—for making it even worse.
Read more at Wired: Cult of Mac
https://www.wired.com/story/the-more-this-rolex-costs-the-more-you-want-it-this-is-why/

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