Meta cancels its headset rival to Apple Vision Pro

Meta's chief technology officer has all but confirmed reports that the company is abandoning its plan to take on the Apple Vision Pro with a similarly powerful device.Meta Quest ProRight before the announcement of the Apple Vision Pro, Meta 'leaked' its four-year plan for virtual and mixed reality headsets. A key part of that plan was the development of what was known internally as La Jolla, but would perhaps have become known the world as Apple Vision Pro's closest rival.As first spotted by The Information, Meta began development work in November 2023, but then cancelled the project around mid-August 2024. Reportedly, the decision was made at a product review meeting attended by Meta CEO Mark Zuckerberg and Chief Technology Officer Andrew Bosworth, amongst others. Continue Reading on AppleInsider | Discuss on our Forums