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51% of All Mobile Ads Are Being Displayed on Apple Devices

Thursday August 22, 2024. 02:34 PM , from TheMacObserver
51% of All Mobile Ads Are Being Displayed on Apple Devices
Apple has again proven its dominance in the global mobile device market; it now has a huge 51% share of voice (SOV) in programmatic advertising. In simpler terms, this means that more than half of all mobile ads are being shown on Apple devices, a 6% increase from last year. But what exactly is SOV? […]
This post 51% of All Mobile Ads Are Being Displayed on Apple Devices appeared first on The Mac Observer
Read more at TheMacObserver
https://www.macobserver.com/news/51-of-all-mobile-ads-are-being-displayed-on-apple-devices/

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