Apple Debuts New 'Distraction Control' Feature For Safari

Apple has introduced a new feature for Safari that allows users to block distracting elements on web pages, such as sign-in popups, some autoplay videos and even ads (temporarily). The feature is called 'Distraction Control' and is rolling out today in iOS 18 beta 5. 9to5Mac reports: Distraction Control is accessible via the same Page Menu interface in Safari as Reader and Viewer. Here, users will find a new 'Hide Distracting Items' option to enable Distraction Control. Users will then be prompted to select different elements on a webpage that they feel are distracting. Users will have to manually choose each item on a webpage that they wish to hide. Distraction Control will persist through page refreshes and reloads, assuming that the hidden item does not change. Apple says that nothing is proactively hidden with this feature; only items that a user manually selects are hidden.

Apple also emphasizes that this feature is not meant to serve as an ad blocker. While a user can technically use Distraction Control to hide an ad on a website temporarily, that ad will re-appear when the page is refreshed or otherwise reloaded. In fact, the first time a user activates Distraction Control, Safari will display a pop-up that emphasizes the feature will not permanently remove ads or other areas of a website that frequently change. If a user chooses to hide something like a GDPR banner or a cookies request pop-up, Distraction Control behaves in the same way as if the user manually clicked to dismiss that pop-up. This means Distraction Control will serve as neither an 'Accept' nor 'Decline' for that cookies request. Finally, if a user wishes to unhide an item, they can click back into the Page Menu interface in Safari and choose 'Show Hidden Items.'

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