Apple Thinks Bing is Pretty Bad

U.S. Judge Amit Mehta released a 286-page ruling Monday in the Google search antitrust case, revealing key details of the tech giant's business practices. The document is packed with factual findings and legal conclusions and some amazing comments. Here's one, for instance: Google pays Apple billions of dollars a year to be the default search engine in Safari. But according to Eddy Cue, Apple's senior vice president of services, there's no other meaningful alternative. During the trial, he said that 'there's no price that Microsoft could ever offer' to Apple to get the company to preload Bing in Safari. 'I don't believe there's a price in the world that Microsoft could offer us,' Cue said at another point. 'They offered to give us Bing for free. They could give us the whole company.'

For Google, this is a sign that they've earned their default status (which, incidentally, they pay Apple gobs of money to maintain). Judge Mehta says that this is an indication that the 'market reality is that Google is the only real choice as the default GSE [general search engine].' (Of course, Cue's opinion doesn't mean Bing is objectively bad. Elsewhere, the opinion notes that Bing's search quality is comparable to Google's on desktop, though it falls behind on mobile.)

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