OpenAI’s Apple deal could be a bigger threat to Google than SearchGPT – analysts

OpenAI is currently testing a prototype of its rival to Google search — but it will have less of an impact on the search-engine giant’s dominance than could OpenAI’s partnership with Apple, analysts say.
Britney Nguyen for Quartz:
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SearchGPT, a temporary prototype of artificial intelligence-powered search features OpenAI plans to add to ChatGPT, is currently available to a small group of testers and publishers for feedback, the company announced Thursday. The prototype can provide users with faster answers that include links to relevant sources.
Google-parent Alphabet saw its stock fall 3% after the announcement, but SearchGPT “will likely have minimal impact on Google Search’s revenue,” analysts said in a Bank of America Global Research report.
However, analysts said they “see some longer-term risk” from a potential search partnership between OpenAI and Apple. In June, Apple announced it is integrating OpenAI’s ChatGPT-4o into its latest iPhone operating system, iOS 18, as well as iPadOS 18, and macOS Sequoia.

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MacDailyNews Take: As soon as Apple Intelligence rolls out to Macs, iPads, and iPhones, Apple will immediately be the clear far and away leader in consumer artificial intelligence.
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