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How a Secret BJP War Room Mobilized Female Voters to Win the Indian Elections

Tuesday July 30, 2024. 09:00 AM , from Wired: Cult of Mac
A sophisticated effort used technology to identify women who could bring other women out to vote—and offered a glimpse of the future of campaigning in India.
https://www.wired.com/story/how-a-secret-bjp-war-room-mobilized-female-voters-to-win-the-indian-elec...

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