Apple champions user privacy in new Safari ad campaign

Apple’s Safari icon
Apple has debuted a new ad – “Flock” – that highlights the robust security features built directly into Safari, Apple’s web browser. While some browsers may leave you feeling exposed (think pesky security cameras following you!), Safari takes a stand for your privacy.
Your browsing is being watched. Safari helps stop it. Using industry-leading privacy protection technology, including Intelligent Tracking Prevention — Safari protects your privacy. – Apple Inc.
In this visually stunning ad, iPhone users effortlessly browse the web, free from the anxieties of online tracking. With a simple switch to Safari, these intrusive cameras are neutralized, symbolizing Apple’s commitment to your online safety. The campaign tagline, “Privacy. That’s iPhone,” reinforces this core value.

Apple’s dedication to user privacy extends beyond the ad. Billboards and digital displays across major cities showcase this commitment, empowering users to make informed choices about their online experience.
MacDailyNews Take: Winner, winner, chick… er, CCTVulture dinner!
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