Apple Vision Pro sales won’t hit 500,000 units in 2024 – IDC

Apple Vision Pro
Apple’s $3,499 Vision Pro spatial computer is struggling to gain traction. Market tracker IDC reports the device hasn’t even reached 100,000 units sold in a quarter since its February launch in the U.S. Sales are predicted to plummet by 75% domestically this quarter. Analysts believe a more affordable model launching next year will be necessary to turn things around.
Vlad Savov for Bloomberg News:
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“The Vision Pro’s success, regardless of its price, will ultimately depend on the available content,” said Francisco Jeronimo, vice president at IDC. “As Apple expands the product to international markets, it’s crucial that local content is also made available.”
The early response to Apple’s headset has been mixed. Many reviewers and early adopters have praised its advanced technology, however some of Apple’s biggest fans are now returning the device. Its weight and paucity of tailored apps and video content are among the chief reasons people are turning away from the gadget.
The unimpressive start has spurred a rethink among Apple’s management, with the company planning a more budget-friendly version of the device. IDC’s Jeronimo anticipates that will more than double sales when it arrives in the latter half of next year.

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MacDailyNews Take: Shocker.
[This] is exactly what you’d expect to occur when a product is released too early to average users… Apple Vision Pro is a devkit for developers, not for average users, and should have been released as a devkit for developers. – MacDailyNews, March 26, 2024
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