Unity Appoints Ex-Zynga Exec Matthew Bromberg As CEO

Unity has appointed Matthew Bromberg, former CEO of Zynga, as its new CEO, president and board member. 'Filling a role that has been temporarily filled by former Red Hat CEO Jim Whitehurst, Bromberg will formally join Unity as CEO on May 15,' reports VentureBeat. 'Whitehurst will serve as executive chair of the Unity board, and Roelof Botha will transition from chairman to lead independent board member.' From the report: Bromberg fills a slot vacated by John Riccitiello, who resigned last fall after a pricing debacle that left game developers extremely angry at Unity. They calmed down after Unity walked back major parts of the price increase. It's an important time for Unity as it is about to ship Unity 6, the latest version of its game engine, in competition with Epic Games' Unreal Engine 5.4. Whitehurst will also return to Silver Lake, one of Unity's two largest shareholders, where he had previously been a senior advisor and will now join as a managing director leading both operating and investment team initiatives.

Bromberg brings over 20 years of experience across the gaming industry, having previously served as Chief Operating Officer of leading mobile game developer and publisher Zynga, where he played a key role in the company's turnaround, and was responsible for Zynga's game studios globally, while also overseeing product development and design, technology, data, and analytics. Bromberg also held multiple leadership roles at Electronic Arts, where he helped scale the company's mobile division and led teams on four continents that built popular games across all major genres.

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