Peacock announces price increase for new and current subscribers

NBCUniversal’s Peacock logo
Starting this summer, Peacock’s ad-supported Premium plan will go from $5.99 to $7.99 per month, and its Premium Plus plan will increase from $11.99 to $13.99 per month. The price increases affect new and current subscribers.
Emma Roth for The Verge:
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The $2 increase will take effect on July 18th for new customers, while current subscribers will see the price hike on August 17th. Meanwhile, the annual plans will cost  $79.99 for Premium and $139.99 for Premium Plus. Peacock raised prices across both of its plans last year — and that was after it took away its free membership for new users.
As part of its first quarter earnings results last week, Comcast said Peacock added 3 million paid subscribers over the past few months, bringing its total number of subscribers to 34 million.
Peacock likely saw the opportunity for a price hike this summer, as it plans to stream the Olympic Games in Paris, which kicks off on July 26th.

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