Apple, Google, Meta, others struggle when it comes to ad transparency

A new report suggests that every tech giant has failed to provide crucial ad transparency tools to its user base, leaving the door open for disinformation and manipulation.On Tuesday, Mozilla and CheckFirst, a Finland-based research company, released a report detailing how tech companies like Apple, Google, TikTok, and X handle ad transparency. Ultimately, the report found that all platforms could be doing more to disclose why a user is seeing an advertisement and who is behind the ad.The research team conducted a comprehensive evaluation of the transparency tools, using over 20 parameters that encompassed functionality, data accessibility, and accuracy. The research was carried out between December 2023 and January 2024.The study believes that, for best transparency practices, platforms should follow the five recommendations outlined below. Continue Reading on AppleInsider | Discuss on our Forums