Apple Music execs reveal months of work behind releasing Taylor Swift's new album

Apple Music teams were working extensively with Taylor Swift to ready her new album and its promotion long before 'The Tortured Poets Department' is due to be released.Taylor Swift (Source: Apple Music)Taylor Swift was Apple Music's artist of the year for 2023, so naturally it was going to put some effort into promoting her next release on the streamer. Bringing out a new album on Apple Music is never just about pressing a button, however.Ahead of the actual launch on April 19, 2024, the most visible part of Apple Music's work with Swift is in the clues it began dropping on the service. First, Swift worked Apple Music to curate five different playlists that are related to heartbreak. Continue Reading on AppleInsider | Discuss on our Forums