Beeper Took On Apple's iMessage Dominance. Now It's Been Acquired

Late last year the messaging app Beeper raised the ire of Apple when it found a way to recreate Apple's infamous 'blue bubble' messaging on Android. Apple later hobbled Beeper, but it's not an entirely unhappy ending: The startup has been acquired in a deal valued at $125 million. From a report: Founded three years ago, Beeper is being snapped up by Automattic, the respected parent company of WordPress, the blogging and content management platform, as well as Tumblr, which it acquired in 2019. Beeper cofounder Eric Migicovsky said that the company will continue to exist as a stand-alone product within Automattic, and that all of Beeper's 27 employees -- who, like Automattic's employees, are entirely remote -- will be absorbed into the larger entity.

Exact financial terms of the acquisition weren't disclosed. According to Migicovsky, Beeper will be part of Automattic's broader strategy to offer more messaging features. Automattic first invested in Beeper in 2022, and late last year snatched up another messaging app, Texts, for $50 million. The acquisition comes on the heels of a highly publicized battle between Beeper and Apple, in which Beeper tried to bridge the gap between Android messaging and iMessage but was ultimately thwarted. It was unable to monetize its app and, with 30,000 users as of writing, hadn't reached critical mass.

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