Teenagers still overwhelmingly want iPhone and Apple Watch more than any other brand

The iPhone still wins teenagers' popularity contests, with a survey determining Apple's smartphone is at near record highs for both ownership and the intention to purchase by the group.The iPhone's camera is a major selling point.The semi-annual Taking Stock with Teens Survey by Piper Sandler has been released, and continues to provide good news Apple's way. The survey, the 47th for the organization, aims to determine what younger consumers prefer, and how it could change the overall brand landscape.For watch brands, upper-income teens have continued to rate Apple as their favorite once again. However, Apple's 36% share is a drop from the 42% of the Fall 2023 and Spring 2023 surveys, and it's only just ahead of its nearest rival, Rolex at 34%. Continue Reading on AppleInsider | Discuss on our Forums