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Get ready to be disappointed by Apple’s AI announcements at WWDC

Monday April 1, 2024. 06:57 PM , from Mac Daily News
Cue up the sad trombone to follow Apple’s big AI announcements at WWDC as “the chances of a truly momentous announcement at WWDC are low, to say the least,” David Price writes for Macworld.
David Price for Macworld:


A lot of people are angry about AI, or queasy about the ways it could affect society, and… Apple is notoriously reluctant to rock the boat. Tim Cook is not going to march out on stage and proclaim that macOS is about to make human artists redundant, or that Siri will rely on AI for all of its factual responses. (Not that Siri could get much stupider.)
[I]t will license existing AI services, most likely that [Baidu]’s ERNIE Bot, and import its capabilities into the iPhone and other products. But this sensible approach means that almost by definition, Apple isn’t going to announce anything truly new. It will just tell us how a model the world already knows about will now apply to its products. (It might not be just Baidu’s ERNIE Bot, by the way; one theory holds that this will be used only in China, with another model such as Google’s ill-fated Gemini licensed elsewhere. But the point is that Apple’s strategy seems almost certain to focus on licensing existing tech rather than building its own.)
All in all, then, it’s probably wise to prepare for disappointment, at least as far as AI announcements go, at this year’s WWDC.

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MacDailyNews Take: Hey, thanks to Apple’s commitment to overproduced canned video of late, at least we won’t have to endure another interminable rendition of Tim Cook struggling to deliver a keynote address live on stage.

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The post Get ready to be disappointed by Apple’s AI announcements at WWDC appeared first on MacDailyNews.
https://macdailynews.com/2024/04/01/get-ready-to-be-disappointed-by-apples-ai-announcements-at-wwdc/
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