iPhone and iPad halo effect boosts Mac switchers

Consumer Intelligence research Partners (CIRP) reports that a substantial percentage of personal computer buyers in 2023 upgraders from a crappy Windows PC or Chromebook to a Mac driven by those who already owned an iPhone and/or iPad.
Michael Levin and Josh Lowitz For CIRP:
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Not surprisingly, the first-time Mac buyers are not actually new Apple customers. About four out of five already owned an iPhone, iPad, or both.
80% of customers that switch from a PC or Chromebook to a Mac own an iPhone, and more than 75% of platform switching Mac buyers already own an iPad. The more accessible iPhone and iPad appear to be the smoothest entry-points to the full Apple ecosystem.
We know the appeal of iPhones and have watched them gain market share in the US. Similarly, iPads are a relatively easy Apple purchase. They present new use cases, so for many if not most buyers there is no transition from a legacy tablet platform.
Macs are different. For a Windows or Chromebook user, switching to a Mac requires some relearning… Now the common elements of the iOS universe can make switching to Mac seem like an easy transition. In fact, iMessage, FaceTime, iCloud photos and backup, and more may make a new Mac feel like an extension of the comfortable iOS environment, rather than an alien land for former Windows and Chromebook users.

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MacDailyNews Take: Anyone starting on a Windows PC or Chromebook deserves pity as both are poor upside-down and backwards ripoffs of the Macintosh.
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