Android users switching to iPhone prefer value over latest tech

An interesting trend has emerged among Android users switching to iPhone, with most buyers opting for affordability over features.Android switchers often choose older iPhonesA recent analysis by Consumer Intelligence Research Partners (CIRP) reveals that a notable segment of iPhone buyers, comprising of about 15% of total buyers in a given quarter, are former Android users. These switchers gravitate towards older iPhone models rather than the latest offerings.The data, spanning 12 months up to December 2023, indicates that 29% of these switchers opted for the iPhone SE, iPhone 12, or iPhone 13 models, compared to 21% of existing iPhone users who upgraded to the same. It's also noteworthy to consider the purchasing patterns of Android users towards the higher-end iPhone models. Continue Reading on AppleInsider | Discuss on our Forums