Apple Cancels Work on Electric Car

Bloomberg News: Apple is canceling a decade-long effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company. Apple made the disclosure internally Tuesday, surprising the nearly 2,000 employees working on the project, said the people, who asked not to be identified because the announcement wasn't public.

The decision was shared by Chief Operating Officer Jeff Williams and Kevin Lynch, a vice president in charge of the effort, according to the people. The two executives told staffers that the project will begin winding down and that many employees on the team working on the car -- known as the Special Projects Group, or SPG -- will be shifted to the artificial intelligence division under executive John Giannandrea. Those employees will focus on generative AI projects, an increasingly key priority for the company. The Apple car team also has several hundred hardware engineers and car designers. It's possible that they will be able to apply for jobs on other Apple teams. There will be layoffs, but it's unclear how many.

The decision to ultimately wind down the project is a bombshell for the company, ending a multibillion-dollar effort that would have vaulted Apple into a whole new industry. The tech giant started working on a car around 2014, setting its sights on a fully autonomous electric vehicle with a limousine-like interior and voice-guided navigation. But the project struggled nearly from the start, with Apple changing the team's leadership and strategy several times. Lynch and Williams took over the undertaking a few years ago -- following the departure of Doug Field, now a senior executive at Ford Motor.

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