China's annual spring iPhone sales are here, and the discount isn't as steep as it's been

In what has become an annual tradition, two of China's biggest iPhone resellers are offering discounts on Apple's higher-end iPhone models.iPhone 15 Pro MaxThe iPhone 15 series has not been as successful in China as its predecessors, although Tim Cook has blamed overall economic issues rather than any lack of interest in the devices. Now Bloomberg claims that weak demand is making two of the country's biggest resellers slash prices to discount the iPhone 15 Pro Max by $180.The Bloomberg story lacks context, though. China sellers historically discounts iPhones in the spring. Continue Reading on AppleInsider | Discuss on our Forums