‘Masters of the Air’ quickly becomes Apple TV+’s most-watched series launch ever

The highly anticipated limited series “Masters of the Air,” from Steven Spielberg, Tom Hanks and Gary Goetzman will premiered globally on Apple TV+ on Friday, January 26, 2024.
Apple Studios’ “Masters of the Air” launched with more viewers in its opening weekend than any Apple TV+ series ever has in its first season, Variety reports citing “the streamer” as its source.
Based on Donald L. Miller’s book of the same name, and scripted by John Orloff, “Masters of the Air” follows the men of the 100th Bomb Group (the “Bloody Hundredth”) as they conduct perilous bombing raids over Nazi Germany and grapple with the frigid conditions, lack of oxygen and sheer terror of combat conducted at 25,000 feet in the air. Portraying the psychological and emotional price paid by these young men as they helped destroy the horror of Hitler’s Third Reich, is at the heart of “Masters of the Air.” Some were shot down and captured; some were wounded or killed. And some were lucky enough to make it home. Regardless of individual fate, a toll was exacted on them all.
J. Kim Murphy for Variety:
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Though an exact number of viewers was not made available, that puts the epic war miniseries launch above other high-profile original titles like “Hijack,” “The Morning Show” and “Severance.”
Remarkably, following the premiere of “Masters of the Air,” viewership across all of Apple TV+ climbed by 65% worldwide when compared to the previous seven-day period. The streamer also maintained double-digit growth across more than 100 territories.
“Masters of the Air” is executive produced by Steven Spielberg for Amblin Television, as well as Tom Hanks and Gary Goetzman for Playtone. Amblin’s Darryl Frank and Justin Falvey serve as co-executive producers, along with Playtone’s Steven Shareshian, series writer John Orloff and Graham Yost.
The miniseries has drawn strong critical praise since its launch, with Variety chief TV critic Aramide Tinubu writing that the production is “massive, beautifully rendered and a reminder that war is murderous, gruesome and horrifically human.”

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MacDailyNews Take: As we wrote of “Masters of the Air” back in October 2019: “Instant awards-contender!”
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