Why Some of Apple's Biggest Fans Are Returning Their Vision Pros

Apple is probably at least 18 months away from launching a second-generation Vision Pro. Based on the early response to the first version, that may be a long time for some people to wait. Bloomberg: Since the Vision Pro debuted on Feb. 2, it's become clear that the mixed-reality headset is still a work in progress. Despite the dazzling demos -- and generally positive reviews -- it can be challenging to use on a daily basis. It's heavy. The interface doesn't always work smoothly. And it's hard to forget the fact that you paid $3,500 or more for this experience. Vision Pro loyalists stress that the current model is only the first generation. It will get better in time. Don't forget, they say, that the original iPhone, iPad and Apple Watch had their quirks too. If the headset feels too heavy, you're wearing it wrong. The narrower-than-expected field of view and glare? That's normal. Now, it's true that Apple's earlier first-generation products had their issues. The initial iPhone couldn't connect to 3G networks and lacked the App Store or even the ability to cut and paste. The iPad didn't have multitasking. The original Apple Watch was too sluggish and wasn't waterproof. But I don't think anyone complained that those devices were too cumbersome, an actual pain to use or too expensive to justify keeping.

Apple isn't commenting on the Vision Pro's return rate, but data from sources at retail stores suggests that it's likely somewhere between average and above average compared with other products -- depending on the location. Some smaller stores are seeing one or two returns per day, but larger locations have seen as many as over eight take-backs in a single day. Based on what I've seen so far, the demos have been effective -- maybe too effective. They sell consumers on an experience that doesn't quite exist yet. Some stores are seeing conversion rates after demos as high as 10% to 15%. That's an impressive number for a product with the Vision Pro's price tag.

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