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What the Apple Store’s half-hour Vision Pro demo reveals

Thursday February 8, 2024. 07:35 PM , from Mac Daily News
Apple Vision Pro
Consumers interested in the Apple Vision Pro spatial computer are encouraged to book ahead for a guided, half-hour Vision Pro experience led by Apple Retail Store employees.
Kyle Orland for Ars Technica:

[A]s someone who’s been following news and hands-on reports of the Vision Pro’s unique features for months now, I was eager to get a brief glimpse into what all the fuss was about without plunking down at least $3,499 for a unit of my own.
After going through the guided Vision Pro demo at a nearby Apple Store this week, I came away with mixed feelings about how Apple is positioning its new computer interface to the public. While the short demo contained some definite “oh, wow” moments, the device didn’t come with a cohesive story pitching it as Apple’s next big general-use computing platform…
Despite the setup problems and the awkwardness of the script, the Apple Vision Pro demo was a pretty impressive affair. It was certainly head and shoulders above my experience demoing Meta’s Quest Pro, which involved a disinterested temp employee giving me minimal guidance on a handful of unimpressive apps from a disused corner of a Best Buy.
For all the “wows” that were included, the Vision Pro demo was perhaps most interesting for what it didn’t include. There was no mention of syncing with an existing MacBook display or of using the headset in any productive capacity. There was also no mention of Apple Arcade or other interactive gaming experiences… We didn’t get to try a FaceTime call in mixed reality, nor did we use Siri to dictate a text message.
It makes sense that a demo involving only 15 actual minutes in a Vision Pro headset would not highlight every feature of the headset. But the features Apple highlighted in this public demo suggest the company feels that its Vision Pro “killer apps” mostly involve the passive consumption of content — whether it’s spatial videos, Safari webpages, or 3D movies — in floating windows.

MacDailyNews Take: Apple’s intent seems to be to “wow” the customer during these canned retail store demos, which makes perfect sense, but they should at least include mention of the productivity — indeed, the spatial computing — features of Apple Vision Pro.

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The post What the Apple Store’s half-hour Vision Pro demo reveals appeared first on MacDailyNews.

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