Apple sees the enterprise as a prime market for Apple Vision Pro

Apple CEO Tim Cook
Apple sees the Apple Vision Pro spatial computer as a business device alongside its more obvious consumer use cases around gaming, media consumption, web surfing, etc.
Ron Miller for TechCrunch:
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On Apple’s quarterly earnings call with analysts earlier this month, CEO Tim Cook emphasized that he was seeing lots of interest in the enterprise. “Leading organizations across many industries such as Walmart, Nike, Vanguard, Stryker, Bloomberg, and SAP have started leveraging and investing in Apple Vision Pro as their new platform to bring innovative spatial computing experiences to their customers and employees,” Cook said.
Cook cited ideas for business like everyday productivity, collaborative product design and immersive training. The ability to have a so-called infinite desktop is key to the productivity piece: Users can open multiple programs and move them around a huge palette that gives new meaning to extra screen real estate.
Ray Wang, founder and principal analyst at Constellation Research, who has tried the device and is mostly positive about the experience, sees similar use cases. “We expect field service, training and customer experience to be the top use cases,” Wang said.

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MacDailyNews Take: As we just wrote yesterday:
The Apple Vision Pro is currently limited because so much of its content was designed for 2D. It’s filled with flat iPad apps running in an OS, visionOS, that offers so many more possibilities. With the passage of time and as developers learn to think and design in 3D — as sculptors, not the poster makers they are today — the Vision Pro will achieve its full promise.
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