Echoes of launches past: Tim Cook likens Apple Vision Pro to iPhone launch

Following Friday's launch of the Apple Vision Pro, Tim Cook ushered in a new era of Apple computing with a heartfelt memo to team members, likening it to the heady days of the iPhone launch more than 15 years ago.Tim Cook dons the Apple Vision Pro | Credit: Vanity FairThe Apple Vision Pro launched on Friday and marks the first new entry in the Apple lineup since 2015, when the company launched the Apple Watch wearable.Apple CEO Tim Cook's memo to employees published by Bloomberg on Friday compared the launch of the Vision Pro to that of previous devices, most notably the iPhone, claiming the Apple Vision Pro 'joins the pantheon of groundbreaking products.' Continue Reading on AppleInsider | Discuss on our Forums