New Apple ad ‘Swoop’ spotlights iPhone 15’s Ceramic Shield

Still from Apple ‘Swoop’ ad spotlighting iPhone 15’s Ceramic Shield
Apple Australia has debuted a new TV ad called “Swoop” which spotlights iPhone 15’s tough, built-in Ceramic Shield display protection.
iPhone’s Ceramic Shield front cover goes beyond glass by adding a new high temperature crystallization step that grows nano-ceramic crystals within the glass matrix. Ceramic Shield also uses dual ion-exchange, increasing the size of the ions to increase solidity. The combination of these two technologies makes for significantly tougher glass that increases drop performance by 4 times.
Apple Australia:
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Ceramic Shield. Tougher than any smartphone glass. Relax, it’s iPhone.
Learn more about iPhone 15 at https://apple.co/3drboA8
“Fracture (Instrumental)” by Apashe & Flux Pavilion.

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