The Mac Turns 40

Apple's longest-running product is an increasingly small part of the company's business. And yet, it's never been more successful. Jason Snell, writing for The Verge: Twenty years ago, on the Mac's 20th anniversary, I asked Steve Jobs if the Mac would still be relevant to Apple in the age of the iPod. He scoffed at the prospect of the Mac not being important: 'of course' it would be. Yet, 10 years later, Apple's revenue was increasingly dominated by the iPhone, and the recent success of the new iPad had provided another banner product for the company. When I interviewed Apple exec Phil Schiller for the Mac's 30th anniversary, I found myself asking him about the Mac's relevance, too. He also scoffed: 'Our view is, the Mac keeps going forever,' he said.

Today marks 40 years since Jobs unveiled the original Macintosh at an event in Cupertino, and it once again feels right to ask what's next for the Mac. Next week, Apple will release financial results that will reinforce that Mac sales are among the best they've been in the product's history. Then, a day later, Apple will release a new device, the Vision Pro, that will join the iPhone, iPad, and Apple Watch in an ever-expanding lineup of which the Mac is only one small part. As the Mac turns 40, it's never been more successful -- or more irrelevant to Apple's bottom line. It's undergone massive changes in the past few years that ensure its survival but also lash it to a hardware design process dominated by the iPhone. Being middle-aged can be complicated.

Mac users -- and I've been one of them for 34 of those 40 years -- have been on the defensive for most of the platform's existence. The original Mac cost $2,495 (equivalent to more than $7,300 today), and it had to compete with Apple's own Apple II series, which was more affordable and wildly successful. The Mac was far from a sure thing, even at Apple: in the years after the Mac was first introduced, Apple released multiple new Apple II models. (One even had a mouse and ran a version of the Mac's Finder file manager.) It took a long time for the Mac to emerge from the Apple II's shadow. And as revolutionary as the Mac's interface was -- it was the first popular personal computer to have a mouse-driven, menu-oriented user interface rather than a simple command line -- it also had to overcome an enormous amount of resistance for being such an outlier. Once Microsoft truly embraced the Mac's interface style with Windows, it took over the world, leaving the Mac with measly market share and diminishing prospects. Further reading: Apple Shares the Secret of Why the 40-Year-Old Mac Still Rules.
Greg Joswiak on the Mac's Enduring Appeal.
Mac at 40: The Eras Tour.
40 Years Later, the Original Mac is More Amazing Than Ever.
The Birth of the Mac: Rolling Stone's 1984 Feature on Steve Jobs and His Whiz Kids (March 1, 1984).

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