Apple Revives Old Fight With Hey Email App

Shortly after the premium email service Hey announced a standalone Hey Calendar app, co-founder David Heinemeier Hansson said it was rejected by Apple for violating App Store rules.

'Apple just called to let us know they're rejecting the HEY Calendar app from the App Store (in current form),' wrote DHH on X. 'Same bullying tactics as last time: Push delicate rejections to a call with a first-name-only person who'll softly inform you it's your wallet or your kneecaps. Since it's clear we're never going to pay them the extortionate 30% ransom, they're back to the bullshit about 'the app doesn't do anything when you download it.' Despite the fact that after last time, they specifically carved out HEY in App Store Review Guidelines 3.1.3 (f)!' The Verge's Amrita Khalid reports: New users can't sign up for Hey Calendar directly on the app -- Basecamp, which makes Hey, makes users first sign up through a browser. Apple's App Store rules require most paid services to offer users the ability to pay and sign up through the app, ensuring the company gets up to a 30 percent cut. The controversial rule has a ton of gray areas and carve-outs (i.e. reader apps like Spotify and Kindle get an exception) and is the subject of antitrust fights in multiple countries. But as Hansson detailed on X and in a subsequent blog post, he found Apple's rejection insulting for another reason. Close to four years ago, the company rejected Hey's original iOS app for its email service for the exact same reason.

The outcome of the 2020 fight actually worked out in Hey's favor. After days of back and forth between Apple's App Store Review Board and Basecamp, the Hey team agreed to a rather creative solution suggested by Apple exec Phil Schiller. Hey would offer a free option for the iOS app, allowing new users to sign up directly. But the company had a slight twist -- users who signed up via the iOS app got a free, temporary randomized email address that worked for 14 days -- after which they had to pay to upgrade. Currently, Hey email users can only pay for an account through the browser. Following the saga with Hey, Apple made a carve-out to its App Store rules that stated that free companion apps to certain types of paid web services were not required to have an in-app payment mechanism. But, as Hansson mentions on X, a calendar app wasn't mentioned in the list of services that Apple now makes an exception for, which includes VOIP, cloud storage, web hosting -- and of course -- email. Hansson plans to fight Apple's decision without elaborating on exactly how he intends to do so.

Read more of this story at Slashdot.