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How Pit Viper Built ‘Party Mountain’ Out of Potty Humor and ’90s Nostalgia
Wednesday November 22, 2023. 05:33 PM , from Wired: Cult of Mac
The sunglasses brand Pit Viper has grown a thriving business by blending dirtbag ski culture, dirty jokes, retro vibes, and just a few flamethrowers.
https://www.wired.com/story/article/pit-viper-party-mountain/
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