Despite Lead-in On Disney+, 'The Marvels' Bombs at Box Office

Despite a six-episode Ms. Marvel miniseries on Disney+, audiences aren't turning out now to see the 16-year-old superhero's team-up with Captain Marvel on the big screen.
The Marvels earned $47 million in its opening weekend, reports Deadline, 'the lowest ever for Disney's Marvel Cinematic Universe,' and $110 million worldwide, 'which is also a bottom rung for the MCU and below the $140M we were forecasting.'

In regards to U.S. admissions, The Marvels came in per EntTelligence at 3.3M compared to other superhero bombs, The Flash's 3.9M and Eternals' 5.5M. By all accounts and by all sources, it's a disastrous result for a $200 million Marvel Studios movie... Months ago, who would have thought that Universal/Blumhouse's Five Nights at Freddys two weeks ago in a day-and-date debut on Peacock would post a higher opening at the box office ($80M) than The Marvels...?

The Marvels meltdown isn't about superhero fatigue. It's about Disney's overexposure of the Marvel Cinematic Universe brand on Disney+, and those moth holes are beginning to show: Keep what's meant for the cinema in cinemas, and keep what's meant for in-homes in the home. Meaning, this whole crossover streaming-into-film master plan isn't working, nor is it really connected in a jaw-dropping way.. The Marvels — with its crossover streaming series blah-blah — looks like it was built to be seen in homes, not to get audiences off the couch.

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